Aaron Wall has released today The Blogger’s Guide to SEO.

Wall is one of the world’s foremost authorities on SEO (Search Engine Optimization). His eBook, The SEO Book is well written, and highly regarded in the SEO community.

SEO in real estate weblogging is important. But it’s not the cure for everything. Real estate blogging in particular is about building relationships — something that no SEO instruction set will provide you. Writing keyword jammed posts, using “formulas” to make sure you have keywords, headers etc. in “proper order” all for the sake of pleasing the search engines is the wrong approach, in my opinion.

Write for your readers. Search results tend to follow. More importantly, so do prospects and clients.

That being said, The Blogger’s Guide to SEO does contain a lot of useful information. Certainly well worth the read and bookmark.