I recently came across a new website, Home Elephant, and wanted to spend some time explaining how it fits into the online landscape for a real estate agent.  This new social media site  is the Facebook for  Residential Homes and Communities. It is a place for residents of local communities to interact and hang out together.

After a look around I decided to register for an account. Registration is completed  via your Facebook account. Initially this caused me concern as  it was not a seamless process. My thoughts are, what if I do not have a Facebook account( is this possible!) ? But then of course if you do not have a Facebook account you probably do not hang out online anyway.

After registration a homeowner can either:

  • Join His Local Community
  • Or create a New  Community

The benefits of joining Home Elephant from a consumers viewpoint are:

  1. Get to know your neighbor
  2. Create an online community watch
  3. Keep updated on community activities via a Community Bulletin Board
  4. Comment on local events and happenings

Application for Realtors Include:

  • Online visibility  in  your local community
  • Contact Information for Residents in your farm area.
  • Promote Open Houses on the events board
  • Advertise Your Listings
  • Create a Sounding Board: Present your ideas, concepts and market updates to your neighbors.
  • Easy way to become involved with your local community area from the comfort of your home.
  • Demonstrate your abilities to market online to potential sellers.

The concept of this site is easy to understand: this site offers social media for local communities. The clean look of the home page is appealing and the website is easy to navigate. I have searched Facebook today and it appears they are working on an application for a Fanpage. I suggest Home Elephant, used correctly, is a great tool in establishing yourself as “The Realtor” in your local community.