[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Withco]

Withco is a property ownership platform operating a rent-to-own model in partnership with sellers and brokers to offer small businesses institutional support in owning their property–a win-win-win for small business owners, commercial real estate, and capital markets.  Through Withco, business owners can understand their lease health, find suitable properties, negotiate terms, and ultimately purchase buildings. The process includes a 10-year lease where each year contributes 2% towards a down payment credit, culminating in a 10% credit after five years to facilitate building ownership.

What we like: First, it’s deeply mission-oriented. That was utterly apparent when speaking with founder Kevin Song, and comes through in the public messaging. Second, it just makes sense…small businesses should be able to own their own real estate, and not be beholden to far-away landlords driving up rents. Lastly, withco’s investor list is truly out of this world…including Venus Williams, Will Smith, Kevin Durant, as well as a few incredibly impressive GEM Diamond members in Pete Flint, Rich Boyle, Guy Gal, Jerry Coleman, Drew Uher, and Shaival Shah. It’s clear withco will be the most well-funded and connected company in this sector to give it a leg up in the quest to become a category king.

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*Part of the 2024 REACH Commercial cohort.