Understanding The Game We’re Playing, in a Real Estate Context
Let’s bring the “understanding the game we’re playing” discussion into the context of a real estate business. The core question is, as a real estate agent or broker or franchise, what game are you really playing?
To provide a bit of background to that question, think about what Simon mentioned in terms of the difference between an education summit at Microsoft versus one at Apple. The Microsoft team talked about how to beat Apple. The Apple team talked about how to help teachers teach and help students learn.
That’s a massive difference in mindset. Microsoft is playing the catch their competition game. Very reactionary. Apple is playing the help and delight your customers game. Very proactive.
We all know who’s “winning” that one.
The people that generally win in business are those who love solving customer problems, regardless of how they “rank” (by any number of metrics). It’s irrelevant what their competition is doing. They are focused on getting better day after day, month after month, year after year.
As an agent, your business is simple (brokerages and franchises are playing a different game). Put people into amazing homes with as little friction as possible.
What are you doing today, tomorrow, and the next day to improve that core metric?
Are you playing the beat your competition game? Or the delight your customer game? Are you a finite player? Or infinite player?
[Photo via http://www.mac-history.net/]
Bryn Kaufman
Posted at 11:38h, 22 OctoberI play the delight our users and clients game, but that ends up beating the competition anyway. I am always looking for things that can add value to our users.
Right now I am working on some custom video to send to leads. You can see a sample of one I just recorded at https://dl.dropboxusercontent.com/u/67975768/OahuRE-0081.mp4
Drew Meyers
Posted at 14:39h, 24 OctoberWhat sort of feedback do you get from those?
Bryn Kaufman
Posted at 14:45h, 24 OctoberAnytime I send a video to a client they really appreciate it. We are just starting to send these videos to leads so I am not sure if they will appreciate it as much.
The ones we normally send to had a question, and a video like this is the best way to answer it. The plan with these leads is to send it to new sign ups, so it is not requested. I will let you know after a couple weeks of us doing it how it is working.
We do send out emails to new leads that also give some advice about the website or about buying Real Estate, and I do get some thank you messages from those emails, so I think leads appreciate if you are helping them with something, rather than just pestering them asking when they will buy or sell.