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An Amazing Product Accomplishment — Keeping it Simple

I’ve been evaluating Pipedrive, on Bryn’s recommendation. I logged in the other day for the first time, and was greeted at a uber clean interface.


One simple pipeline.

It’s clear the product is meant to do one thing — pipeline analysis — really, really well.

Given the simplicity of the product, I figured the product was a year or two old (maybe less).

I proceeded to look at Linkedin to see how long the company/product had been around. Turns out the company was founded in 2010 — more than 6 years ago.

Most CRM’s I’ve looked at overload you with a vast array of features immediately, aiming to be the one solution to run your whole business. I completely get how they get there, but bloated software is seldom the path to success (particularly with a CRM, as I alluded to here).

I can tell you from first hand experience, keeping a product simple is really damn hard. We overbuilt the hell out of Oh Hey World in less than a year. The result was an incredibly powerful yet hugely bloated product that one no one knew what to do with. I’ve learned that lesson the hard way — and done a much, much better job keeping Horizon simple. 2 years later, it’s largely the same product delivering trusted people by location as we started with. Product simplicity is a massive, massive challenge most people struggle with — and the longer a product has been around, the more likely it is to be bloated.

Well done Pipedrive. Well done, indeed.

PS: As gravy, a real person called me yesterday to see if there was anything he could help with. He was genuine, it wasn’t just a sales person trying to get through a call list as fast as possible. Granted, Liondesk called me too but I didn’t happen to pick up the phone when they did. (I rarely pick up calls from numbers I don’t know).

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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