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Category Archives: Impression Advertising

Virtual Tours on Microsoft's Photosynth

by Andrew Mattie on 9:38 am September 5, 2008

I haven’t had much time lately to keep up with my real estate tech news readings, so maybe I missed this announcement on another site. Either way, Microsoft’s absolutely incredible Photosynth technology has been released to the public for a bit over two weeks now, and already I’m starting to see some pretty cool virtual tour- like “synths” start to pop up for different property listings across the country. Check ’em out. Here is one of the better synths I found of a listing’s interior. … Read More »

Google is "Retiring" AdSense Referrals

by Brad Andersohn on 12:59 pm July 2, 2008

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network, will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. The AdSense Referrals program enables publishers to apply for advertiser programs and get … Read More »

A word of advice to Real Estate Agents who Blog, the power of social networking can be a “double-edged sword”

by TheRECoach on 11:59 am April 22, 2008

In what can only be described as an amazing commentary on the true power of Social Networking, one incredibly ignorant RedFin representative, Carol Hian, wrote a scathing Blog post on her RedFin Blog about a fellow “Twitterer” and Facebook friend, Kris Berg and her husband Steve. In which she not only referes to them as “Barbie & Ken”, but oversteps the bounds of Blogging and good taste, by utilizing her privilege to complete a personal agenda of bashing through jealousy. Miss Hian certainly found out … Read More »

Trulia Adds Featured Listings

by Jay Thompson on 7:34 am November 8, 2007

Trulia has introduced “Trulia Agent Featured Listings“. Here’s the highlights: Features: Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox Totally new, enhanced property detail page embedded with useful neighborhood stats (see attached mock) Listings featured in top three search results (based on search relevancy) Weekly traffic reporting details the number of times a listing is viewed on site and visitors sent to your Web site from Trulia … Read More »

Tips to an Effective Landing Page

by Drew Meyers on 8:57 am October 26, 2007

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that consumers are directed to once they click on your ad. If you haven’t already, now is a good time to start. An effective landing page is the single best way to increase your conversion rate for gathering leads from your … Read More »

Smart Advertising – Interactive Ads

by Drew Meyers on 10:34 am September 26, 2007

While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse over the icons at the bottom of the ad and you’ll see what I mean (sorry for all the white space around the ad – I haven’t figured out this kimili flash embed program yet). [kml_flashembed movie=”” height=”430″ width=”300″ align=”center”/] … Read More »

Animoto Rocks

by Jay Thompson on 10:15 am September 9, 2007

Thanks to the Men of Sellsius, I jumped into Animoto to see what the buzz was about. This site is slick. You can quickly make “videos” of pictures you supply, sync’ed to music with spiffy transitions. Here is one I put together for a listing. The service is free, but that limits you to creating 30 second clips. Unlimited use for longer videos is only $30/year. There are some limitations with Animoto that may annoy those who want complete control. It decides the transitions and … Read More »

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