BuzzFeed recently put out a “What City Should You Live In” quiz.
I’ve seen multiple people talk about this quiz in my Facebook feed today.
BuzzFeed made it fun, and easy, to fill out. And they gave you an end result to talk about.
No doubt, there’s room for an innovative and fun lead generation approach in the relocation market. Big brokers and franchises would be wise to learn from, and tackle something like this.
PS – I was told I should live in Barcelona. I tend to agree, as that’s one of my favorite cities in the world already. So the algorithm behind the scenes is at least somewhat accurate.