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How to Choose a Real Estate Domain that Helps Drive Leads

If you are searching for a good domain name for your real estate business, give it some thought before you take the plunge. With millions of websites in the world, you need every advantage you can get. Here are a few things to think about when choosing a domain name.

1. Your name is great but maybe not for real estate

Though you should own the URL for your name, that shouldn’t be the primary way people find your site. With annual domain name registration costs running under $10, you should register your name and use it for your blog or point it to your site, Existing clients might be able to remember your name but it’s unlikely that anyone else will know the name of an agent they have never met. More realistically, the prospect will be searching for property in a particular area, e.g. Mendocino Homes, Mendocino Properties or Mendocino Real Estate.

2. Short URL’s are better than long ones

“” may seem like a good idea to Joe, but it’s a lot to remember and type for your customers. Shorter is better, even if it can’t say exactly what you want. The only exception to this rule might be if the name of your city is long. Shorter names tend to be easier to remember and easier to spell. Think of all of the websites you can remember, how complicated are their names?

3. Make it easy to spell

Does it pass the phone test? Call a friend on the phone and tell them the name of your website. Do they get it without you having to spell it? How difficult is it for them to navigate to your site during the conversation? Try it and find out. Also, be careful of double letters like, this domain uses a double r. The two r’s look a bit strange without capitalization. If you must have a domain with double letters, consider buying both spellings and any common misspellings.

4. Local is really important

Real estate search is a local experience. People look for homes in places. Try to incorporate your city name or area into your domain name. This is also good for SEO. With a name highly related to the content of your site, you’ll fare better with search engines and real estate shoppers. The words “Rentals”, “Properties”, “Condos” , “Waterfront”, “Real Estate”, “Commercial” or “Homes” can be easily combined with the areas you target, creating a domain name that is both descriptive and contains the highly important keywords.

5. Dot-Com extensions are better

When someone is surfing the web and they know the website’s name, they will try .com to start. The shortage of dot-com domains has led to the creation of dozens of other extensions. .net, .org, .us, .biz, .tv, .ly etc… Most people remember the web as being about dot-com. Remember the dot-com bust. No one talks about the dot-net bust. Businesses usually register with a non dot-com name because the dot-com is already taken. But be careful, or all of your hard work advertising and promoting a non dot-com site could end up driving traffic to the owner of the dot-com you didn’t register.

6. Avoid hyphenated domain names

There may be some incremental advantage in your search engine results with a hyphenated URL, like But on the whole, get the non hyphenated domain name first, then the hyphenated one to help with SEO. The name without hyphens is easier for users, so it should be the main domain on your servers. Point the dashed domain for the search engines.

7. Try to be descriptive

A good real estate site name will describe exactly what the site is about. In most cases it’s important for a person to be able to get some sort of sense what the website is about just by reading the domain name. There are lots of very successful businesses that contradict this advise, but you probably don’t have the luxury or the budget required to build a brand like twitter, amazon or apple.

About Seth Price

I'm the Director of Sales and Real Estate Marketing at I spend the majority of my time delving into what creates success for real estate professionals — driving leads, creating relationships, tracking progress and helping others grow their real estate businesses.

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  • Thanks for the tips.  I just moved from to a descriptive, local domain.  Makes a lot more sense for growing my business beyond just myself.  I’m glad to have de-narcissisify (is that even a word) my domain.

    Greg Geilman

    • Greg, I think that’s a smart move. I wrote a guide about inbound marketing for real estate that might be helpful. Best of luck. S

  • I just recently ran into this “dilemma” so to speak… I really wanted to use my “company name” in the domain name but based on your advice and the advice of others, I chose to get more area and keyword specific in the domain name – and it has paid of dramatically! Thanks for the pointers here, I agree with all 7 of them, nice one Seth!

    Cheers, Jim S.

    • Jim, Great to hear that. Thanks for reading.

  • Matt Kuchar

    Seth this is a great article, I frequently find myself judging domain names based on how easily they would be to get both Keywords and be relate will still maintaining company pride. I have been reconsidering my own lately too. 

    Denver Homes 
      is just such a hard KW, and it would probably convert better having Denver Realtor. This Blog is a great guide for anyone trying to either reconsider or choose a domain for not just real estate, but these are also good factors for any business domain.

    Matt Kuchar

  • This is the first decent article that is covering this issue. There needs to be lots of hard work in text and keywords but this outlines the importance of the domain.

    • Tirane, thanks for the reply. I must of fallen asleep on this. I agree, creating great content is one of the most important things. With over 3 trillion websites in the world. Content that stands out is a challenge

  • Not necessarily. Many dashed domains perform better than the supposed to be good ones, all depends on text inside the site.

  • Matt, I think you are on the right track. For me it would depend on the keywords I am trying to rank for, the competition for those keywords and whether they were primary, secondary or long tail keywords. I am not sure I would recommend that you switch an existing site that has existing SEO juice. The opportunity cost of the switch would be too great. Better to make sure your H1, content and footer contain the desired keywords. Then keep creating unique, compelling content that contains the keywords you are most focused on. Provide value to your community and they will reward you with trust.

  • JonasPreisler

    Hi. Would you consider as a highly valuable domain?

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