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Keller Williams Launches 88,000 Agent Apps

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Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code).

Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps, not the technology. Thinking out loud…why would a buyer use an app from their KW agent when they already likely have the Zillow, Trulia,, or Redfin app installed?

About Drew Meyers

Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Product & Marketing for 360modern. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • It could be useful if you have a super loyal client. One that wants to communicate with only you directly…. But I’m not really sure how often that happens in practice.

    • Once you sign with an agent, aren’t you prohibited from getting advice from other agents?

      • No. You just can’t BUY with another agent. Most consumers don’t consider inquiring with a listing agent “cheating”. But you still shouldn’t do it- it can weaken your negotiating position by exposing your motivation. Also, I don’t think the majority of agents get buyer representation agreements upfront anyways. Most wouldn’t admit it, but they get them at the time that they write the offer.

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