Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code).
Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps, not the technology. Thinking out loud…why would a buyer use an app from their KW agent when they already likely have the Zillow, Trulia, R.com, or Redfin app installed?
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