Keller Williams Launches 88,000 Agent Apps
Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code).
Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps, not the technology. Thinking out loud…why would a buyer use an app from their KW agent when they already likely have the Zillow, Trulia, R.com, or Redfin app installed?
Stephanie Crawford @AgentSteph
Posted at 21:34h, 10 AugustIt could be useful if you have a super loyal client. One that wants to communicate with only you directly…. But I’m not really sure how often that happens in practice.
Drew Meyers
Posted at 22:34h, 10 AugustOnce you sign with an agent, aren’t you prohibited from getting advice from other agents?
Stephanie Crawford @AgentSteph
Posted at 22:48h, 10 AugustNo. You just can’t BUY with another agent. Most consumers don’t consider inquiring with a listing agent “cheating”. But you still shouldn’t do it- it can weaken your negotiating position by exposing your motivation. Also, I don’t think the majority of agents get buyer representation agreements upfront anyways. Most wouldn’t admit it, but they get them at the time that they write the offer.
What EXACTLY is Your Mobile Strategy? - GeekEstate Blog
Posted at 16:29h, 14 September[…] it pay Zillow? Trulia? Realtor.com? SmarterAgent? AgentFolio? Do what Keller Williams did and build an app platform for their agents? Pay another vendor for custom work? How are you […]
Keller Williams Re-Brand - GeekEstate Blog
Posted at 08:22h, 21 October[…] like the clean look of their new branding. KW is certainly doing something, including their recent app platform for agents. That said, branding isn’t pretty logos. It’s the values and actions behind them […]