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Listing Syndication – What Do Consumers Think of ARG's Decision?

If you want to know what consumers (aka your clients) think about ARG’s decision to pull their listings (Geek Estate coverage here, here, and here), look no further than the comment thread of this article in UT San Diego.

A few comments from buyers/sellers/home owners:

Andrew M

Why Does Abbott view it as the intellectual property of the real estate company when it’s a series of picture of MY house and details of MY house (which are all publicly available) that I’m trying to sell to the largest audience possible?

Christopher S:

Talk about completely going the wrong way. My wife and I just bought a house and we had a buyer agent only represent us. Bottomline, from a buyer’s perspective Zillow, Redfin and Trulia are invaluable tools that save time and inform the buyer.

Yes, you DO need a skilled agent but what Abbott is completely missing is that Zillow, Trulia and RedFin are merely tools that the buyer and the agent need to leverage. They don’t replace the agent, they enhance the agent to client experience.

Also, who’s he kidding with the multimillion dollar ocean front property as an example successfull house marketing? Not all, not even a fraction of sellers can afford a TV ad to sell their house.

“To our industry colleagues, please find our listings as you always have, through our cooperative, sandicor MLS…” Again, consumer’s don’t want a site that’s clunky and antiquated like sandicor. Even the new sandicor is a poor experience in comparison’s to the zillows, & redfinds of the world. The raw data is meaningless without the ability for the consumer to sift through it and make sense of it (neighborhoods, schools, comparison’s, historical tax, etc, etc).

I’m sorry but this kind of thinking reminds me of the candle manufacturer legistlating law’s in France to force people to close their blinds due to stiff competition from the sun.

Brandon G:

If I was a rival broker, I would love this. How is ARG going to explain to their customers that their listing will only be seen by half the people it was seen by before? Hopefully the word will get out, if you want the most potential buyers possible to see your house, don’t list it with ARG.

Geoff C:

Way to go. I am looking at purchasing in the future, and it will not be through ARG now. Sorry guys, but you just closed down a whole lot of options for yourselves.

Sarah M:

I agree with you… my husband and I recently bought a house, and both Trulia and Zillow were integral to our search. And yes, they sometimes have inaccurate information, but the benefits outweighed the problems, for the most part. They are shooting themselves in the foot this way.

Pretty telling, don’t you think?

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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