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Investing in Hyper Local in 2016 (& Anyone Need a Great Local Writer in Seattle?)

I still believe hyper local is where the opportunity is for those playing the long game in real estate. It’s the only thing that no one can easily replicate. C21 Redwood Realty gets this; see here for context (behind subscription wall).

What does investing in hyper local look like?

Some combination of local blogging, contributing to sites such as StreetAdvisor (a consulting client of mine), and community building face to face. I still think this strategy would work. You just have to do it. I still think this 1 month and this 6 month content outline is solid. You just need to start writing.

Are you an agent, team, or brokerage in the Seattle area, and looking to invest in hyper local content marketing in 2016? I have a recommendation for a local writer if so. If interested, shoot me an email and I’ll connect you. drew at horizonapp co

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • graymoment

    I couldn’t agree more on the benefit of investing in hyper local content. Owning your content and investing in the community at a level more granular than the national portals can compete in is the only advantage the local or regional broker or agent can have on Zillow,, Redfin, etc. at the internet level.

    Unfortunately, the idea of owning your online real estate presence has little value in the industry at the moment. I’ve been trying to find a technology developer/vendor for over a year that could help me build a site that offers best in class design and features, break up content at a hyper local level, and let me own the site I’m investing in. All of the talent and energy seems to be devoted towards vendors that rent you a subscription on their platform (Boomtown,, Kunversion, Realgeeks, etc.) for a monthly fee.

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