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SEO Trend Data: Growing or Shrinking?

Organic SEO traffic is an increasingly competitive user acquisition channel for brokerages/agents — especially as the big players gobble up organic slots with domains like RealEstate.com. I do wonder whether SEO as a whole should be a shrinking or growing area of strategic investment. Rand at Moz published some great trend data for those who think about SEO’s long term trajectory like I do (or do SEO for a living).

Two important take aways I noticed:

  • The 5.41 clicks/10 queries in October, 2017 is 23% lower than the 6.97 clicks/10 queries we had back in November, 2015. That’s a lot of lost SEO opportunity
  • SEO still gets ~20X more traffic than PPC, and it doesn’t cost anything close to as much, so there’s still a massive advantage to ranking organically

The data and his thoughts are worth reviewing in full.

Are you going to be investing in SEO in 2018?

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • Sep Niakan

    Yeah, so the real question is how the F do the little guys (like me) get serious eyeballs! 🙂 I have sped up my site, chipped away at making it more user-friendly (about to launch some page redesigns), gotten some decent quality external links), publish market reports, publish high quality blog items, etc. My organic users are up 139% year over year, but flat to down since June or so. I think this is probably a similar challenge that many people have. It seems everyone’s answer these days is to go for the sure thing of PPC. I have done that too, but the opportunity for SEO is so big and so inexpensive if achieved. How to get ranked higher?!?!?? 🙂

    • It’s hard for me to say. I don’t follow the industry day to day like I used to while doing SEO for Zillow. A lot has changed, but a lot hasn’t. We can continue the discussion in the geek estate members group.

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