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How to Differentiate: Is Data the Answer?

by Drew Meyers on 12:54 pm September 4, 2017

I noticed this ad from Black Knight over on Inman today: The “Differentiation Begins with Data” caught my attention. The thing is, I’m not so sure that’s a true statement. I happen to believe the way to differentiate is more simplicity, and less data. What do you think is the key to differentiation?

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