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Tag Archives: century 21

Tag Archives: century 21

Marketing Your City/Neighborhood (aka Area of Expertise), and More on Local Experts

by Drew Meyers on 3:08 pm June 5, 2016

The other day I saw a Century 21 commercial on television. It was one of the “Smarter. Bolder. Faster.” iterations, though I can’t remember specifically which one (shows how memorable it was, right?). That got me thinking… What does “Smarter. Bolder. Faster.” mean — to the buyer or seller? Do they really care? Do any of those three words explain why or how a Century 21 agent is going to help them transact, or be different than their friend Joe who lives down the street … Read More »

A Completely Absurd Idea for Real Estate Franchises

by Drew Meyers on 11:16 pm October 21, 2013

Real estate franchises should get into the travel concierge business. Sounds crazy, right? I’m off my rocker (again), right? I know, I know — real estate and travel? How is it that it makes sense for a franchise to get into an industry they know nothing about? Before you totally discount the idea, hear me out… What’s needed to deliver an amazing travel concierge experience? Extremely, extremely knowledgable residents who can help travelers in real time. What do real estate franchises have a surplus of? Agents … Read More »

There Are Agents Everywhere

by Drew Meyers on 8:10 pm September 9, 2013

I saw the following Century 21 commercial yesterday (yes, I know it’s from the Super Bowl last year) while watching the Seahawks game… What jumped out at me? Someone asks for a C21 agent in a parking lot, and the guy standing 20 feet away turns around and says “I’m a Century 21 agent”. Great, that just beats the message into consumers heads that “agents are everywhere” and “any agent can help you for any need you might have” — indicating performance/experience doesn’t matter (which … Read More »

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