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Tag Archives: commissions

Reali, Yet Another Taking Aim at Commissions

by Drew Meyers on 12:00 pm May 14, 2017

Reali, which raised 2 million in 2016, is another startup taking center aim at commissions (that topic no one likes to talk about). Sellers, pay a low total commission and get more out of your investment when listing with Reali. Experience selling with Reali. Video overview: The challenge with models taking aim at commissions publicly is listings listed with such brokerages are at an instant disadvantage. Why? Because some/many buyers brokers (who have relationships with buyers) won’t pro-actively show their clients these properties — even if they … Read More »

Meet the RE Tech Entrepreneur: Joshua Hunt from TRELORA

by Drew Meyers on 9:30 am March 15, 2017

In our latest real estate tech interview, we’re talking with Joshua Hunt from TRELORA. Based in Denver, “TRELORA is the word REALTOR® jumbled up for a reason”. Without further ado… What do you do? That’s a loaded question. Oftentimes, I feel like it’s a cycle of stumbling, falling and getting back up. I aim to be the leader that empowers our team to be extraordinary. But, if I really think about what I do best and what is best for TRELORA and the team, it is … Read More »

GoldenKey Raises $1.75 million

by Drew Meyers on 9:30 am February 3, 2017

GoldenKey recently raised $1.75 million (TechCrunch). What’s the model? Instead of a commission, you pay an agent a flat fee for the services you need and get a 3 percent rebate when you buy or sell a home with the help of one of the company’s partner agents (though some states like Oregon don’t allow for this rebate). That may not sound like a crazy idea, but in the rather conservative real estate world, that’s akin to a revolution. Here’s a video pitch: The no … Read More »

RE Broker & RE Tech Veterans Aim at Commission Disruption Target

by Michael Price on 12:39 pm August 31, 2016

About a week ago while on LinkedIn, a job posting popped up in my feed for a real estate broker by a company that was new to me called Homebay. It was a complete coincidence that Drew had them in his radar at the same time. My curiosity was piqued a bit further when I noticed that the person that posted the listing was a contact I had made a couple of years ago at the NAR convention in New Orleans. Eddie Earnest, formerly of, … Read More »

HomeBay – Another Entrant Aiming to Lower Commissions

by Drew Meyers on 1:34 pm August 26, 2016


The value proposition of HomeBay: THE SMARTER WAY TO SELL. Sell Your Home, Keep The Commission. Commissions, that dreaded topic most love to avoid. (read some of my prior analysis on the topic here and here). The field of those trying to get rid of commissions/agents is getting more crowded by the month (here, here, here, etc)… is anyone succeeding in the regional pockets they are focused on? Any intel you have, leave in the comments please.

SideDoor – Another Attempt to Sell Homes without Agents

by Drew Meyers on 8:00 am May 16, 2016

I came across SideDoor this weekend, with the following value proposition: Sell your home directly to buyers. No agents or their fees. More context in their video: Given the context here, I’d be curious to hear what’s unique about SideDoor’s approach? Where are they going to succeed, where others haven’t?

More on Real Estate Commissions

by Drew Meyers on 11:36 am April 18, 2016

There’s a recent article (& 300+ comments) in the Washington Post about commissions, the topic everyone always loves to debate. You may also find my analysis from 2014 interesting. Do you think anything has changed in terms of consumer behavior/adoption for discount services in the last 2 years? Random question: why do all For Sale by Owner signs look like crap? Surely, if you’re trying to sell a $300,000 house you could spend more than $20 on a crappy sign for your yard?

A Peek into the Future of Real Estate Commissions

by Drew Meyers on 11:30 pm October 12, 2015

As I’ve written previously, the topic no one ever wants to touch in this industry is commissions. Yet I hear pitch after pitch from entrepreneurs on this topic. Changing consumer behavior is insanely difficult. I honestly have zero idea how long it will take (we’re talking years, not months in any case), but do think the industry will eventually shift the commission structure / options — though only in markets such as New York, San Francisco, Seattle, Los Angeles, and Boston where home prices (and the resulting commissions) are insanely … Read More »

ListingDoor – Another Shot at Getting Rid of Agents

by Drew Meyers on 11:20 am July 2, 2015

And…..another entrant is trying to get rid of agents. Their model is essentially a fancier, well designed FSBO offering. Sellers pay a one time marketing fee (pricing can be found here). I’m curious how this one plays out.  

Trelora: Commission-Free Real Estate

by Drew Meyers on 4:59 pm June 17, 2015

From the list of TechStars Boulder companies, I found Trelora. Another startup going after cutting commissions. It seems Trelora has been around quite awhile in Denver, here’s an article from 2014. Sure, everyone will tell you they want a cheaper way to buy and sell homes. But what they DO is different. When push comes to shove, most continue to use a traditional agent. How is Trelora, or anyone else, going to break that cycle at massive scale? If the Trelora team is reading this, I urge them to … Read More »

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