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Tag Archives: tv commercials

Tag Archives: tv commercials

The American Dream, and NAR

by Drew Meyers on 9:30 am July 11, 2017

NAR has a few new commercials focused on home ownership (see here to watch the videos and here for Inman coverage) . After watching the commercials, I still wonder… What exactly does being a Realtor mean? Why do I need a Realtor to own a home? PS: Last I checked, the whole point of advertisements was ensure as many people as possible are exposed to the brand — yet, when I tried to embed the videos here (to a new audience, for free), I got the … Read More »

Is the House Only Half Of It?

by Drew Meyers on 11:13 pm April 17, 2017

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: Ad #2: I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems to validate my theory that Trulia is more focused on the research about areas (neighborhoods, cities) while Zillow remains a brand built around homes and the financial data associated with the moving process (Zestimates, ZHVI, etc).

HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

by Drew Meyers on 9:30 am March 22, 2017

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

Credit Where It’s Due: Zillow’s Marketing

by Drew Meyers on 9:42 pm May 4, 2016

Though I still have many friends who work at Zillow, I’m not (financially) biased when I say I’m still constantly impressed with Zillow’s marketing… I’m a fan. (I should note that I just watched it on Youtube and a paid ad came on immediately following… go figure)

What Home Means When You Travel 9 Months a Year

by Drew Meyers on 10:17 am February 29, 2016

I’m a big fan of Zillow’s new commercials about what home means, the latest one Spencer tweeted hits a chord given the story is of “travel” (a topic I happen to care deeply about). When you travel for 9 months a year. Seriously, who does that??!!  

Zillow: Homecoming Commercial

by Drew Meyers on 2:39 pm June 8, 2015

Once again, Zillow nails it with their latest ad…

Trulia’s New “What’s Your Moment of Trulia” Campaign

by Drew Meyers on 7:53 am March 17, 2014

What do you think? Does it will resonate with you? More importantly, will it resonate with home buyers?

Zillow: Long Distance

by Drew Meyers on 8:21 am June 17, 2013

Zillow is kicking off a new TV campaign… What do you think?

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