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The Power of Focus and Execution

Social media is not easy, nor is it free. Time is money..and social media requires a ton of time on a specific platform if you want to see your investment payoff. And that’s precisely why so many fail. Either, A) they don’t put in the time needed to succeed or B) they put in the time, but spread themselves too thin across too many platforms to succeed with any of them. But articles like THIS start to happen once you focus on mastering a specific platform and execute on that focus (rather than trying to do everything at once). And, yes, a favorable mention by Chris Brogan is certainly a win for any brand — and I assure you Corcoran’s long term SEO efforts stand to improve as a result. Corcoran Group has consistently been mentioned as a great example of a business succeeding with FourSquare for quite awhile. They masted the FourSquare platform — and now they’ve branched out to the next platform and are getting exposure for their use of Google Plus.

What platform have you mastered? Or are you trying to be all things to all people, on all platforms?

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • I’m excited about the possibilities for Google Plus. It seems like more and more people are curious about it. 

    • But who will execute and follow through with Google Plus to success?

      That is the question in my mind.

  • I think being one of the first to be on a certain social platform (such as being an early adopter in creating a Google Plus profile) can be a big advantage. That being said, if 3 people are following you on Google Plus, I don’t think you should invest too much time and money on it until it’s more popular with your target audience. Add me to your Google Plus circles, my company is IXACT Contact:

    Where’s your Google Plus profile Drew?

  • Michael Borger

    So many platforms right now. What’s the next one? Is it better to be spread out like a piece of butter on toast or really master 1 or 2?

  • Drew, you are totally right about the importance of consistent, targeted efforts with any social media platform.  With so many options available, brokers are best served by focusing on the ones where their target audience frequently visit.  Being the first on a social media platform is helpful, but as IXACT Contact states below, being a pioneer on any platform is a moot point if your audience isn’t there.

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