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Twitter, Who Cares?

I recently wrote an article on which tools you should be using first to gain traction with your internet marketing efforts.  One of those tools was Twitter.  As an agent you may be asking, how can twitter help my business?  This is FAR from an end-all-be-all list of how a real estate agent should use twitter but these are a couple different directions I’ve gone with my twitter page.

connect with local businesses – What better way to build up your repertoire in town than to follow local businesses on Twitter?  Obviously this would be more prevalent in a high tech area like Silicon Valley or Bellevue but search out a few businesses you know of, you may be surprised.  Several local businesses have even found me and followed me on Twitter.  Places that are moving into town and I didn’t know existed before.  It’s always good to have fresh tidbits of new information to talk about with your client base.

be first to know about community events – If you follow the right local bloggers and citizens, you can grasp a very easy to digest view of what is going on in the community and neighborhoods that you work and live in.  You can even try to find these people by searching for names of neighborhoods and places in those areas that people may be talking about.  In my area for instance, I follow Kirkland Views on twitter because they track every bit of local news that occurs in the area and condense it down to 140 characters including a link to the original story.  I can digest much more news this way than ever before and much of it is relevant and in real time. 

boost SEO rankings for listing addresses – Every time I take a new listing, I use postlets to syndicate my listings.  While I’m at it, I take time to tweet from postlets.  This makes a post that looks something like: “Just listed: 123 Main Street, Anytown USA  http://www.postlets.com/res/2283244”.  This does one very imnportant task other than looking good to your client.  It ties your listing property address to your listing.  When someone googles the address of your listing, your twitter page will often show up in the first page or two of search results.  This has the side effect of cross-promoting your other listings and your twitter page.

twitter is NOT just for followers, google indexes it When you first start tweeting, you may get discouraged because your follower count doesn’t just skyrocket overnight.  You may even want to give up thinking, “No one follows me so why bother?  I must not be very interesting.”.  Don’t give up!  Anything you post gets indexed by google.  I got in trouble recently because I mentioned something about the new coffee shop opening up in Downtown Kirkland soon.  An owner of another coffee shop I frequent asked me, “SOOOOOOOO, you like XYZ coffee do you?!?”.  I asked him, “why, do you use Twitter?”.  He said, “Nope, I just found you by searching for their name.”  He googled to find out about his competition and my name came up in the first page of the search results!  You can’t tell me that is not a powerful tool if used correctly.

keep an eye on news from industry pros –  Zillow, Trulia & Redfin ALL tweet.  Zillow has many employees who tweet.  Spencer Rascoff, the COO of Zillow is one of the more vocal of the bunch.  He often posts his opinion on the latest industry data, latest Zillow widgets and much more.  Diane Tuman of Zillow follows all of the high profile celebrity home sales for fun and she posts about them on Twitter.  I know of no better person to follow if you are interested in celebrity real estate.  Check out some of the folks I follow if you need more ideas.

keep an eye on what other pros are doing – I borrow some of the best ideas I’ve had from my peers and co-workers.  Do you have some local agents that you admire?  Do you wonder how they go about their day and what they are doing differently than you?  Here is your chance to find out.  Surely they are already on Twitter.  If not, perhaps they will soon be admiring the your impact via social media.

effect of gravity – Followers beget more followers.  Keep yourself interesting.  The more followers you gain, the more will find you through your tweets with other people and by seeing your name on following lists of people who are following you.

Feel free to follow me on twitter.  Watch how I use it and add your own twist.  There are so many more ways to use this tool than I could possibly name here.  Do you have an innovative way that you use Twitter?  Please leave a comment below and share it; Twitter is quickly becoming a force to reckon with in every other aspect of life, check out Time Magazine’s article: How Twitter will change the way we live

About Geordy Rostad

I am a real estate agent in Kirkland, WA. I am constantly looking for new ways to innovate and expand my business and online presence. I have been an agent since 2002 but a lot has changed since then. We have awesome new tools to use to market our listings and ourselves and other tools to assess our efforts. Client expectations have dramatically shifted as well. Staging, photography, flyers and of course online marketing have all become more complex and central to winning customers and marketing listings.

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  • Hi Geordy: Thanks for the mention. Blogging for Zillow and doing celeb real estate is supposed to be a small part of my job, but when I see interesting stories (Extreme Home Makeovers, $1 homes in Detroit), celebs and the life they lead, it’s hard to ignore. About Twitter: slowly, but surely, we have seen pickup on our blog posts and re-tweets and a whole new world has opened up for all of us. Spencer has his followers and expertise, DavidG, Drew, and AmyBo, have theirs and I have the titillating world of celebs. While Twitter was not an instant hit with me initially, I’m now addicted. I have wonderful exchanges with people I normally wouldn’t. Blogging now seems slow and all consuming. Twitter is fast-twitch. I love it.

    And I will be following you! Regards! @dianetuman

  • It sounds like I need to jump on board! I’ve not yet twittered my real estate.

  • Twitter really helps. I made sure this after I saw that almost all popular sites are there. I think therefore we can find there almost anyone, which is very positive impact for any kind of business.

  • Hi Geordy!

    Perfect write-up of why I also use twitter. Also, some of my clients are now using twitter. So it allows me to see more into their lifestyle – what is going on at work? where are they eatting? what parks do they like? etc.

    Only been doing it for a few months and I am now 500+ followers strong. I love twitter and it is a great asset to my business.

    – @BrendanAiello

  • Yah, I would say Twitter is pretty much up there with Craigslist and the likes (if used correctly) for networking listings between agents.

  • I am in love with twitter…
    Working with the PANAMA REAL STATE MARKET has been challenging and I
    learned how to follow and follow and follow until I find this very interesting group pf people and my followers are increasing every second..
    no sells yet but I have faith..

  • Great post man, you really hit the major points on how twitter can be effective. The market is evolving, and realtors and real estate agents need to be communicating the knowledge they have in a digital medium if they hope to survive.

  • Great points indeed. Yesterday, I posted some stats on the top twitter users along with some averages that were released from a study that was done on Twitter usage across the board.

    Great points for sure Geordy 🙂

  • Yes, and was! :))

  • it’s definitely true that those social networks become more and more popular and a large potential marketing place for commercials. should be some rules to regulate it!!!

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