The web is shifting toward minimalism.

Less is more.

Chris Smith — and probably many more — agree with me.

I really like the latest wireframe revision for Geek Build. But it’s more of the same. It’s bloated. It’s the norm in the real estate agent/broker website world.

How about something different and innovative? How about taking a risk? How about BETTER conversion?

One word.


Truthfully, if I were an agent or broker launching a new website right now, I would build a custom design on top of a wireframe such as this one (click for a bigger version):

Look at Zillow’s home page design:

The entire focus is on one thing — SEARCH. I know for a fact Zillow has spent a massive amount of money analyzing their traffic and have optimized their site to convert traffic to contacts/leads. Funny, that’s the exact same goal an agent or broker site should have. After their extensive A/B testing, focus groups, surveys, and man hours — Zillow seems to have settled on a very minimalist approach to home page conversion. Who are we to say a different approach will convert better?

Less is more.

What do you think? A or B?

Note from the Editor: Not sure what Geek Build 2012 is? It’s building a few real estate websites from scratch publicly with the help of the Geek Estate Community and overseen by an experienced steering committeeRead more about Geek Build 2012 here, or view all posts related to Geek Build 2012 here.

**Geek Build logo designed by Dominic Morrocco at M Squared Real Estate.