An Amazing Example of a Minimalist Broker Home Page
Take a look at the brand new McMillin Realty site. It’s by far and away the best example of a minimalist design for a brokerage site that I’ve seen.
I personally absolutely love the “Did you know that McMillin Realty can also help you with…” call to action. Just the other day, I mentioned via email to the geek build participants I’d love to see the home page design with JUST search and a call to action that says “Not interested in searching homes?” that directs the user to a landing page with calls to action for everything contained on the site EXCEPT search (market stats, CMA, blog posts, etc).
And it’s certainly no surprise that Virtual Results is behind this masterpiece. Few other website providers in the real estate industry have the balls to put out a design like this so different from the norm. Well done Jim and team.
Tina McGee
Posted at 07:28h, 16 MayTheir IDX vendor doesn’t look familiar to me … is it custom?
Greg Fischer
Posted at 13:57h, 16 MayTina, you’re right – it’s a hybrid type of feed. Not a standard IDX. What do you like or not like about it?
Drew Meyers
Posted at 09:10h, 17 MayGood question…I looked at the source code and see netaspects .
I’m guessing @jimmarks can answer that.
Shawn
Posted at 07:43h, 16 MayI like the idea, but when I click here just brings me back to the top… I don’t get it. Are they trying to get me to look at the menu? or what?
I am tech guy and find this confusing, I can’t imagine the average consumer is going to figure out what you are wanting them to do by bringing them top and hoping you meant for them to use your menu, and not expecting to be taken to a different page with a list of what McMillin Realty can also help me with.
Greg Fischer
Posted at 13:58h, 16 MayShawn, totally agree. The search functionality should totally disappear once you click “did you know”, great point
Jim Marks
Posted at 18:28h, 17 MayGuys, we did a short test 4 days 94K uniques to test your theory. People USED the second search.. a lot. More than any other thing on the expanded home page. We totally appreciate any feedback, and will test it… I think I will start an A/B variate on this. We just did the non search page. just dont really know what to test against? The expanded home page offers the search AND a host of other options. I will report back. @shawn, so far it hasnt proven to be confusing as 38% are second clicking below the fold. #hugenumber. more to come.
Greg Fischer
Posted at 18:45h, 17 MayGreat feedback Jim. Initially my thought was: I just clicked a new button – why am I seeing the same information again?
But perhaps, the user “needed” a second chance to use it? I don’t know how to explain it. You have the data so…
Greg Fischer
Posted at 20:06h, 17 MayIt makes sense to me now. Played with it a bit. If it didn’t remain at the top – how would the user know how to get back to search? Also, perhaps they wanted to search in the first place, but were interested in the other content too.
Kirk Eisele
Posted at 10:22h, 17 MayThey definitely get points for moving the right direction. A little A/B split testing on some of the wording on the call to action along with how they display results for a next action and I’m sure it will improve. Good for McMillin!
Jim Marks
Posted at 18:42h, 17 MayI would LOVE to have a contest do see who can come up with the best call to action for the ORANGE line. SO happy to test… We started with “Need Buyer, Seller, or Short Sale Info?
Mike
Posted at 22:45h, 17 MayI love how it fills the screen yet is still empty… its very well done
JJInfra
Posted at 22:27h, 21 MayThanks for such a nice information.
AllThingsPondered
Posted at 22:32h, 22 MayI think what is powerful about that site, is that you have no doubt what you are supposed to do there. It is very inviting and makes you want to use it.
Gabe Sanders
Posted at 13:35h, 25 MayInteresting concept. I wonder how well they do with this site?