In addition to using Twitter and Facebook for branding, direct traffic, and relationship building, you can now add “better SEO” to the list of reasons to use the social platforms. While most in the SEO world have thought links shared on Twitter and Facebook have influenced SEO for quite some time, both Bing and Google finally confirmed that fact publicly.

Now that the cats outta the bag on that one, be prepared for even more marketers to come running to the platforms — and more spammers to hammer them with crap.