Disruption ≠ Strategy
The real estate industry sees its fair share of startups looking to “disrupt” the real estate industry. That sounds great, but it’s not a strategy. Here’s a good read on the subject.
The real estate industry sees its fair share of startups looking to “disrupt” the real estate industry. That sounds great, but it’s not a strategy. Here’s a good read on the subject.
I touched on agent search last week, but wanted to write a short follow up post digging into the topic further. Zillow has an agent search (Trulia, too), as does Realtor.com. Homethinking is still around, as is AgentHarvest. Another is Agent Findr. Homelight recently raised a new…
In our latest real estate tech interview, I’m talking to Max Nussenbaum from Castle, a flat-fee property management startup out of Detroit. What do you do? Castle manages rental property for landlords using automation and on-demand labor, providing a property management experience that’s more affordable, more efficient, and…
I recently came across KnoCard Realty. It bills itself as a tool to expose, promote, and sell properties. How? By serving as a mobile business card. Consumers get it, then can easily refer other people they speak to to you, direct from their phone. More context: My…
Says Greg Fischer… agent search is the next frontier I’ve never really seen anything that leads me to believe a big percentage of people search for agents. People search for houses. Conversion from traffic to leads generally happens on the listing detail page — when buyers…
The other day I randomly looked to see if Realius still existed (see this, this, and this). It doesn’t. For those of you that never played with Realius, it was a game that allowed people to guess the value of homes. I was always a…
Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy…
Today’s Tuesday morning debate: Is Zillow a valuable tool? Go read the article on the Seattle Bubble before responding (75+ comments). What say you?
I kid you not, the following was an inbound search term that found Geek Estate today: how to find easy real estate clients using craigslist Really? Are real estate agents really that lazy? If a client is going to pay you thousands of dollars in commission…
I came across SideDoor this weekend, with the following value proposition: Sell your home directly to buyers. No agents or their fees. More context in their video: Given the context here, I’d be curious to hear what’s unique about SideDoor’s approach? Where are they going to…
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