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Finding Clients the Perfect Home, Efficiently

Finding Clients the Perfect Home, Efficiently

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing….

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What Does Your City Whisper to You?

What Does Your City Whisper to You?

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there…

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What if IDX Becomes Irrelevant?

What if IDX Becomes Irrelevant?

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast,…

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“Key for Key”

“Key for Key”

I’m incredibly pleased that Concierge Auctions and Giveback Homes decided to work together on the “Key for Key” campaign. …Key for Key™, guarantees that a new home will be built for a family in need for every property that we sell this year. Our initial commitment will…

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April Sponsor Showcase, Round 2

April Sponsor Showcase, Round 2

Thank you to our April sponsors… Remzy connects brokers and agents with off market homeowners. It’s time agents addressed the inventory supply problem and created a reliable and credible way to reach out to an off market homeowners. Remzy sends your offer or inquiry via…

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The Real Key to Great Product: Empathy

The Real Key to Great Product: Empathy

I read Why the best product managers don’t build the features their users ask for the other day, as a result of seeing a Re-Tweet by Greg Fischer of this tweet. Building product is what I do and, hence, something I think about constantly. The…

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Real Estate and Skunk Works Departments

Real Estate and Skunk Works Departments

I’ve been working within the fast-paced, risk-loving, fail-fast worlds of four different real estate industry startups for the the last 10+ years. I founded them all but three were bootstrapped and one was VC-backed. And while two of them went nowhere and two others resulted…

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Is the House Only Half Of It?

Is the House Only Half Of It?

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: https://www.youtube.com/watch?v=SfzOKR6iOfE Ad #2: https://www.youtube.com/watch?v=f-aEsOhIdlM I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems…

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Meet the RE Tech Entrepreneur: Sasha Hryciuk from Loft47

Meet the RE Tech Entrepreneur: Sasha Hryciuk from Loft47

In our latest real estate tech entrepreneur interview, we’re speaking with Sasha Hryciuk from Loft47. Without further ado… What do you do? I’m the founder and CEO at Loft47. I lead a team that improves the back office for Real Estate brokerages. Our web based…

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The Broker / Startup Strategic Argument Against Standardized Feed Platforms

The Broker / Startup Strategic Argument Against Standardized Feed Platforms

There’s a number of arguments for the use of standardized MLS data feeds across many MLS’ by real estate brokerages and startups: Compliance is a pain in the ass. Legal is a pain in the ass. Every MLS feed contains different fields, which ends up being a…

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