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An Example of a Template Used for a Semi-Custom Agent Website

An Example of a Template Used for a Semi-Custom Agent Website

I recently helped put together a new website for Heidi Ward, seen at HeidiWardRealEstate.com, using a paid WordPress theme. We used the Qvrenti theme on ThemeForest ($59). It’s a single landing page meant to demonstrate Heidi’s experience. You’ll notice there is no IDX (read here for more on…

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Examples of Listing Videos you Believe to be Well Done?

Examples of Listing Videos you Believe to be Well Done?

Here’s a slideshow video of a cool house I came across today: https://www.youtube.com/watch?v=Ygrib4ZKtBI It’s a cool house (which is on 360modern), but lacking a bit on the execution side. My question for you, is do you have examples of listing videos (both full video or images stitched…

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A Few Thoughts on RealEstate.com

A Few Thoughts on RealEstate.com

As a skeptic that millennials need another portal, I said I’d withhold judgement until I saw the product. Yesterday, I had a few minutes to take a look at the new RealEstate.com. It seems the main differentiator is searching by cost. An “All-In Monthly Pricing”…

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Local Expertise, Trulia and Neighborhood Reviews

Local Expertise, Trulia and Neighborhood Reviews

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave…

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PlanOmatic + Giveback Homes

PlanOmatic + Giveback Homes

Giveback Homes has been busy. Following their recent “Key for Key” partnership, their latest partnership is with PlanOmatic. What does the partnership entail? PlanOmatic will capture the work of Giveback Homes and member agents on build days PlanOmatic will also match 5% of any order…

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Meet the RE Tech Entrepreneur: Renwick Congdon from Imprev

Meet the RE Tech Entrepreneur: Renwick Congdon from Imprev

In our latest real estate tech entrepreneur interview, we’re speaking with Renwick Congdon from Imprev. I’ve known Renwick for what seems like ages, though given we are both Seattle-based and work in real estate technology, it surprising took us awhile to finally meet / connect for lunch…

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Finding Clients the Perfect Home, Efficiently

Finding Clients the Perfect Home, Efficiently

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing….

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What Does Your City Whisper to You?

What Does Your City Whisper to You?

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there…

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What if IDX Becomes Irrelevant?

What if IDX Becomes Irrelevant?

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast,…

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“Key for Key”

“Key for Key”

I’m incredibly pleased that Concierge Auctions and Giveback Homes decided to work together on the “Key for Key” campaign. …Key for Key™, guarantees that a new home will be built for a family in need for every property that we sell this year. Our initial commitment will…

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