When it comes to SEO, most agents are focused on getting to the top of the search results for phrases like “Real Estate Agent in X” or “Where To List My Home.” After all, spending time and money on rising in the search rankings will…

Related to the opportunity to find leads via social media — has anyone tried Socedo? I’d be curious to hear whether real estate is a viable use case for their offering.

The financial crisis of 2007-2008 was a massive meltdown that say trillions lost; the worst financial crisis since the Great Depression. Why do I mention this now? I saw the new film, The Big Short, last night: The film is definitely worth watching this holiday season. Especially,…

Know the real estate industry well, and interested in doing social media for a living? Inman is hiring

There are, of course, numerous ways to generate leads for a real estate agents or brokerage. Zillow/Trulia (aka Zillow Group). Realtor.com. Organic SEO. Paid SEM. Content marketing. Working your sphere, day-in and day-out. Another option is social media marketing — finding public conversations about buying or…

[Via JK Realty]

One of the opportunities I’ve written about is showcasing true local experts in a compelling way. That’s why I find StreetAdvisor a compelling project; they are in a great position to swing at this, and have the right brand name for it. Real estate and travel are the…

My company, Virgent Realty, sold a home in Atlanta’s hot Grant Park neighborhood just under three months ago for $492,500. The home had numerous showings its first weekend, and went under contract 5 days after we put it on the market. This morning, I was…

If you’re an early stage real estate startup looking for an accelerator with real estate expertise/focus to help get you get to market, pilabs in London is one option currently taking applications. They provide £40,000 British pounds in exchange for 7% stake in your company. Of…

I was playing around with Trulia today, and immediately noticed the “snow” on the home page (which you can turn on/off). It’s often the little things that make a brand personable, and win over consumers. Have any agents/brokerages implemented home page changes to add seasonality to your consumer experience?