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Job Opportunity: Social Media Manager for Inman News

Job Opportunity: Social Media Manager for Inman News

Know the real estate industry well, and interested in doing social media for a living? Inman is hiring

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A Social Lead Generation Opportunity

A Social Lead Generation Opportunity

There are, of course, numerous ways to generate leads for a real estate agents or brokerage. Zillow/Trulia (aka Zillow Group). Realtor.com. Organic SEO. Paid SEM. Content marketing. Working your sphere, day-in and day-out. Another option is social media marketing — finding public conversations about buying or…

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Merry Christmas

Merry Christmas

[Via JK Realty]

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More on The Local Expert Opportunity…

More on The Local Expert Opportunity…

One of the opportunities I’ve written about is showcasing true local experts in a compelling way. That’s why I find StreetAdvisor a compelling project; they are in a great position to swing at this, and have the right brand name for it. Real estate and travel are the…

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Everything Wrong With AVMs in Two Pictures

Everything Wrong With AVMs in Two Pictures

My company, Virgent Realty, sold a home in Atlanta’s hot Grant Park neighborhood just under three months ago for $492,500. The home had numerous showings its first weekend, and went under contract 5 days after we put it on the market. This morning, I was…

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pilabs – A Property Innovation Accelerator in London

pilabs – A Property Innovation Accelerator in London

If you’re an early stage real estate startup looking for an accelerator with real estate expertise/focus to help get you get to market, pilabs in London is one option currently taking applications. They provide £40,000 British pounds in exchange for 7% stake in your company. Of…

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Trulia – Smart Use of Seasonality (aka Snow)

Trulia – Smart Use of Seasonality (aka Snow)

I was playing around with Trulia today, and immediately noticed the “snow” on the home page (which you can turn on/off). It’s often the little things that make a brand personable, and win over consumers. Have any agents/brokerages implemented home page changes to add seasonality to your consumer experience?

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EnerScore API Released

EnerScore API Released

EnerScore delivers, you guessed it, a score of how much energy will cost for a specific home. They recently released an API: http://map-alpha.enerscore.com/#/api All those startups working on anything in the realm of “history of a home”, should certainly consider integrating EnerScores into your applications.

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Real Estate Founders: Who is Your Ideal Investor?

Real Estate Founders: Who is Your Ideal Investor?

If you’re a founder working on a network startup, chances are pretty good, if given the choice, you’d choose Union Square Ventures. If you’re a travel founder, you’d want one of these angels. What about for a real estate startup founder — who tops your list? Brad…

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Another History of a Home Attempt: HomeTrackr

Another History of a Home Attempt: HomeTrackr

I took a brief look at HomeTrackr today. It’s another shot at the history of a home opportunity looming out there for someone to capture. Is there enough there beyond what you can find on Zillow to engage consumers? What’s defensible about the product / business long…

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