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The New Strategic Decision by Move – “Accuracy Matters”

The New Strategic Decision by Move – “Accuracy Matters”

Monday marked the release of two new spots from Realtor.com (Trulia and Zillow also released ads), that are the center of their “accuracy matters” strategy… and In short, I think “accuracy matters” is a pretty smart overall strategy. Accuracy is their core differentiator against Zillow…

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Traffic Does Not Equal Leads and Clients

Traffic Does Not Equal Leads and Clients

Redfin’s CEO, Glenn Kelman, penned a post today, titled “Real Estate Brokers Can Coexist With National Portals by Changing the Way We Share Data” I wanted to call attention to this paragraph: Brokerage sites, including Redfin, should drive more traffic to listing brokers In the…

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New Ads from the Portals

New Ads from the Portals

All three of the major portals – Zillow, Trulia, and Realtor.com – released new television ads today.  I have some thoughts related to the strategies behind them that I’ll share, but haven’t had time to write them up quite yet. In the meantime, have a looksie……

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A Few Thoughts on Lasso

A Few Thoughts on Lasso

Lasso is a new tool that lets you bookmark listings across ALL websites, and takes notes and discuss them with their friends, family, or co-workers. I know many here read 1000Watt, too. Brian mentioned a few thoughts on Lasso in his most recent Friday Flash…

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Give Back Homes

Give Back Homes

I just became aware of Give Back Homes via a post in a private FB group I’m a member of. It linked to “Can Social Entrepreneurship Transform House Sales?” Giveback Homes is dedicated to creating effective relationships between families in need of a home and a…

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Spencer Rascoff’s Opening Remarks at GeekWire Awards

Spencer Rascoff’s Opening Remarks at GeekWire Awards

Spencer Rascoff is, of course, the co-founder of HotWire and current CEO of Zillow. He’s as big of an entrepreneur advocate as you’ll find, and shared a few words of inspiration for entrepreneurs last night at the GeekWire Awards ceremony. Here’s the video… [via GeekWire]

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Zestimate Forecast

Zestimate Forecast

Zillow’s newest innovation, the Zestimate Forecast, was announced yesterday… I’m a big big fan of the strategy. Is the data perfect? Nope. Are the forecasts accurate? Who knows. But that doesn’t matter at the end of the day. This is yet another innovation to win the consumer….

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Nationstar / HomeSearch.com Plan to Compete with Zillow / Trulia?

Nationstar / HomeSearch.com Plan to Compete with Zillow / Trulia?

Apparently Nationstar has big ambitions. Nationstar envisions that consumers and real estate agents who come to its site will be able to list their properties, manage them, sell them, buy them, and look for “downstream” mortgage, title, appraisal and closing services. and… Nationstar also said…

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Meet the Real Estate Tech Entrepreneur: Vincent Turner

Meet the Real Estate Tech Entrepreneur: Vincent Turner

In our latest real estate tech interview, I’m talking to Vincent Turner of Planwise. I sat down with him today at the Impact HUB in Seattle and spoke a bit about his company, the REach program, as well as the new app we are working on…

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Imagine a Day in the Life

Imagine a Day in the Life

New York Times recently published a great read on the 43 questions homebuyers should ask before picking a new town. The article suggests to home shoppers that rather than using a standard checklist of what to ask when looking for a place to live, a…

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