Creating a great name for your company can be difficult.  For start-ups and technology companies in fast-changing environments, it can be hard to find a stable moniker that represents what your company is today, and will still be appropriate years down the road. As someone…

Go Walk a Mile, by Greg Fischer — go read it NOW. You will thank me later. Or not. I’ll be fine either way. You’ll be better off if you read it.

In our latest Meet the Real Estate Tech Entrepreneur interview, I’m talking to Charanjeet Ajmani of Inzopa.com. Without wasting anymore time, here’s a bit more from Charanjeet… What do you do? I am the Co-Founder and Chief Executive Officer for Inzopa.com. We are a private network of homebuyers,…

Frankly, I don’t really know the first thing about real estate investing — which is why I don’t write about it here. But Joshua Dorkin certainly does; so much so that he’s turned it into a real business. We interviewed Josh a few months ago — so,…

Real estate franchises should get into the travel concierge business. Sounds crazy, right? I’m off my rocker (again), right? I know, I know — real estate and travel? How is it that it makes sense for a franchise to get into an industry they know…

Keller Williams has re-branded… A brand that stands behind our agents, not in front of them. I like the clean look of their new branding. KW is certainly doing something, including their recent app platform for agents. That said, branding isn’t pretty logos. It’s the values…

We’ve covered Zillow Digs here before. I’ll be the first to say I think Zillow Digs is a brilliant strategic move by my former co-workers to repurpose the millions of photos they have collected over the years for an entirely different use case. As of…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

In our latest Meet the Real Estate Tech Entrepreneur interview, I’m talking to Jon Sterling of AgentFindr. I’ve known Jon a long, long time and I can confidently say he’s one of the most fun people to hang out with in the entire industry. If…

[Note from editor: This was originally published at Blooming, Michele’s personal blog] Many startups have taken on the old guard—multi-stakeholder, status-quo-loving, billion-dollar industries like education, healthcare, housing and financial services. However, when designing a new product for a complex system, you don’t always start with…