Want to wow your clients in 2013? Here’s an idea… Buy a new iPad (or several). Set your logo as the background image. Additionally, ensure a well designed sticker with your brand name front and center is on the back. When someone signs a buyers…

When it comes to branding, there is a lot to be said for picking a niche. For instance, take a look at Tiny House Listings. The site won’t appeal to everyone, but will absolutely appeal to a big chunk of the population — people like…

There are a ton of CRM’s out there — Top Producer, Wise Agent, HighRise, PropertyBase, and about 50 others — and software vendors in the industry have to pick and choose which ones to integrate with. The missing piece of the development priority for vendors…

Three things are making me write this post… 1. To win at SEO, you need links. Without fail, 90% of conversations I have with agents or brokers involve search engine optimization — and link building is where SEO is won or lost. 2. Everyone has a…

The hard core techies in the audience have likely already heard the news that WordPress 3.5 is officially available (codex here). New features include: New media manager Default theme – Twenty Twelve Admin enhancements Upgrade today…

I have seen a disturbing trend of late among vendors and developers of real estate tech tools. Since it baffles me, I’m sure it bothers other agents as well and I would be surprised if it isn’t hampering the sales of efforts of these innovating…

Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…

Drew blogged about Google Author Rank back in April, and the rate of authorship markup adoption has been steadily increasing since then. It’s ridiculously easy to add the markup in WordPress and Google is dangling a pretty big carrot for us all: Better click through in…

HomeLight is aiming to help you finding the perfect Realtor, based on their expertise. It’s a great premise. But do people care? My friend’s brother recently got married, and he and his wife are about to buy a house. How did they choose an agent? The…

Once every other week I get approached by an agent that tells me a story that goes something like this: Hey, I know you’ve built a bunch of successful niche real estate websites that generate you over 100 leads each month. I hired this guy…