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Monday's #retechchat Topic – Video

Monday's #retechchat Topic – Video

Based on the responses (you can vote here), it looks like the topic of discussion for #retechchat this coming Monday evening will be VIDEO. If you have questions, want to learn, or just want to lurk – join the conversation on Monday at 6 PM PST…

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Changing the Name of a Facebook Page – Is it Possible?

Changing the Name of a Facebook Page – Is it Possible?

We have a client with over 100 fans on their business page who wants to change the name of the page. Unfortunately, from the Facebook Help section, this is the answer we are stuck with: How do I change my Page name? If an error…

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A Beautiful Example of a Virtual Tour. And A Conversion Tip

A Beautiful Example of a Virtual Tour. And A Conversion Tip

I just saw this snippet on Facebook from my friend (and a Virtual Results client) Doug Heddings: Uploaded with Skitch! It got my interested. I clicked through. And I watched this virtual tour (from IMAGEination) in its entirety. [Note to Doug – I tried to…

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The ROI of Setting up WordPress Yourself

The ROI of Setting up WordPress Yourself

WordPress is not rocket science. Like anything else in life, it can be learned in time. There are all kinds of people out there on the speaking circuit telling agents to build their own WordPress blogs. But, before you dive in to WordPress.org and start…

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And Today We Will Discuss Facebook Social Deals…

And Today We Will Discuss Facebook Social Deals…

Actually, no we won’t. At least not here. If you want to read about Facebook’s new Social Deals program – head over to Techmeme where there are dozens of articles linked such as Greg Sterling’s. There’s plenty of commentary to entertain you for a good…

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#retechchat Tonight – Facebook Ads

#retechchat Tonight – Facebook Ads

Remember that the topic for this week’s #retechchat is FACEBOOK ADS! If you want to participate in #retechchat this evening, there are a few options: Follow the #retechchat hashtag Add a search column to Tweetdeck for the hashtag #retechchat Join Tweetchat under #retechchat (recommended approach) Tune…

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The Content Problem – and a Couple Potential Solutions

The Content Problem – and a Couple Potential Solutions

“What do I write about?” and “I don’t have time to write” It’s the classic content problem. I hear those two sentiments almost daily from real estate agents around the country. Once you have a blog or website (ideally, they should be integrated into one…

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Clarifying the "Listing Agent" Confusion – IDX vs Trulia/Zillow/YahooRE

Clarifying the "Listing Agent" Confusion – IDX vs Trulia/Zillow/YahooRE

From the Syndication To Real Estate portals PDF paper from Clariety Consulting after showing examples of Trulia, Zillow, and Yahoo! promoting other agents over the listing agent on listing detail pages: Trulia, YAHOO!, Zillow and others would claim that their ad treatments are no different…

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Zillow Plays Nice with ListHub

Zillow Plays Nice with ListHub

Zillow just announced a long term deal with ListHub syndication network. This is just smart business — in my mind, another strategic deal to combat the IPO questions they’ll get from investors. And, as a shareholder, I like it. It means they don’t have to…

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#retechchat Mobile Marketing Archive and Wrap

#retechchat Mobile Marketing Archive and Wrap

For the second week in a row, the #retechchat Monday evening discussion was off-the-hook-awesome. This week, we tried to start an hour early at 6 PM PST to give east coasters a better chance to tune in, but ended up doing a full 2 hours…

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