A friend of mine, Aaron Moore, has been a real estate agent in Seattle since October of 2006. However, he hasn’t had ANY web presence whatsoever until about a month ago. After numerous scoldings by me for his lack of a website and social media activity, he finally decided to take the plunge and set up a WordPress blog! You can see the current site at www.aaronmoore3.com. The site is a bit bare right now, but you can see he’s already integrated some basic functionality such as a Google chat widget, the mortgage center WordPress plugin (Aaron’s mortgage page), Local Market Explorer WordPress plugin (Lower Queen Anne example), his listings via Poslets, and a real estate news feed from the Seattle Times. I’ve told him he should sign up with an IDX vendor to power his listings search, but until he does, he’s utilizing the Zillow Search Box widget on his Listings Search page.

Aaron is currently working on writing buyers and sellers content, and descriptions of the communities he focuses on. I know there are a number of WordPress “gurus” that read this blog — what advice do you have for Aaron as he builds his blog out? What plugins, widgets, tools, site structure, etc should he be using — or not using? Any feedback you have for him would be appreciated.