Is Red really the new Black? It’s a catchy phrase and it reflects the apparent sentiment of some of the bigger players and their backers. Along with the other term used in the same discussion, “sustained unprofitability”, it posits that Success in the real estate…

It isn’t the same as turning lead into gold but the latest talk about red and black in the real estate industry is still nice fodder for the pundits even if it doesn’t really reflect reality. Second quarter earnings announcements and SEC filings were released…

Crystal Ball Time These are not hard and fast forecasts for the industry, just possible future scenarios with a percent probability (assigned by yours truly) based on the previously noted factors in Part 1. Two huge disclaimers: The pending legal actions could magnify, distort, or…

[Note from editor: We publish a Weekly Transmission for Geek Estate Mastermind members that consists of long form articles covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. Below is a preview of this month’s sample Transmission,…

[Editor’s note: Originally published on Medium] Some Questions Industry Leaders Might Consider In August, 2011, venture capitalist Marc Andreessen coined the phrase “software is eating the world” in an iconic article published in the Wall Street Journal. In it, he put out a theory that we…

Have you ever walked a home the second time with a client and it just all clicks? Perhaps on the first showing day you all liked the home, it struck a chord but your client hadn’t really let themselves fall just yet. Tense, nervous energy…

Disclaimer: I have worked with many Redfin agents, many of whom are great at what they do, and who are a joy to work with. This is not a commentary on Redfin’s agents’ performance. This is an observation of the overall consumer experience that Redfin…

Zillow’s CEO, Spencer Rascoff, recently did an interview at the Yahoo Finance All Markets Summit in New York. The video is below, for those curious folk.

Last week, Greg dove into the topic of Zillow and referrals with his piece called Buying Leads on Layover. Just a week after Move announced the acquisition of Opcity, Zillow announced a new additional Premier Broker pricing product based on a “performance advertising expense” or, more plainly,…

Last week, I dove deep on pocket listings and the strategic implications of the 2018 landscape I laid out. The key question is whether the strategy of using pocket listings to build a buyer audience that sticks around after the market turns prove fruitful for…