Impression Advertising

Latest articles

Virtual Tours on Microsoft's Photosynth

Virtual Tours on Microsoft's Photosynth

I haven’t had much time lately to keep up with my real estate tech news readings, so maybe I missed this announcement on another site. Either way, Microsoft’s absolutely incredible Photosynth technology has been released to the public for a bit over two weeks now,…

Read Article »
Google is "Retiring" AdSense Referrals

Google is "Retiring" AdSense Referrals

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part…

Read Article »
A word of advice to Real Estate Agents who Blog, the power of social networking can be a “double-edged sword”

A word of advice to Real Estate Agents who Blog, the power of social networking can be a “double-edged sword”

In what can only be described as an amazing commentary on the true power of Social Networking, one incredibly ignorant RedFin representative, Carol Hian, wrote a scathing Blog post on her RedFin Blog about a fellow “Twitterer” and Facebook friend, Kris Berg and her husband…

Read Article »
Trulia Adds Featured Listings

Trulia Adds Featured Listings

Trulia has introduced “Trulia Agent Featured Listings“. Here’s the highlights: Features: Photo & contact info. featured on your Trulia listings, as well as a new email tool enabling consumers to email property inquiries directly to your mailbox Totally new, enhanced property detail page embedded with…

Read Article »
Tips to an Effective Landing Page

Tips to an Effective Landing Page

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that…

Read Article »
Smart Advertising – Interactive Ads

Smart Advertising – Interactive Ads

While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse…

Read Article »
Animoto Rocks

Animoto Rocks

Thanks to the Men of Sellsius, I jumped into Animoto to see what the buzz was about. This site is slick. You can quickly make “videos” of pictures you supply, sync’ed to music with spiffy transitions. Here is one I put together for a listing….

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.