Watch this video… Yes, it’s about the building and the units within it. But it’s actually peeling back the curtain to the lifestyle that goes with living in the Fuente Laureles Penthouse. I’m going to Medellin, Colombia for a month, departing a week from today. The…

First, think through what your community members want. News Events Insider knowledge And they want to be connected to great… activities people professional service providers local establishments …all specific to their lifestyle. How do you deliver that? 1. Content / News. If you care deeply…

Speaking of a community member directory/showcase, I came across an amazing one today. Inspire9, which is community in Melbourne a friend of mine (Indi Tansey at Outtrippin) is a part of. The picture doesn’t give it justice, as it’s much better when you look at it…

The lifestyle community I wish to exist? Global entrepreneurs who think big and believe in social good. I’ll be honest: I haven’t personally executed on the the ongoing communication strategy I am detailing in the 4th and final article in my “Turning Clients into Lifestyle…

So, you are “in” when it comes to building community? You’ve got the tools. Now, the strategy (Note: I’m splitting “strategy into two posts – setup & ongoing communication & engagement. So, now it’ll be a 4 part series)… First things first: define your lifestyle community….

So, you are “in” when it comes to building community? What do you need to make it happen? The Tools Fortunately, there isn’t a grand expensive toolset you need to implement a solid lifestyle community building strategy. It consists of: A private Facebook group (not…

Can you be sued because of another Broker’s mis-use of copyrighted images? If a Broker lists a home and uploads copyrighted images as part of their listing feed, which is then in turn placed in  RETS/IDX, which you promptly display on your site — the…

I graduated from Skyline High School in 2001. My 4 years there have left me many fond memories. We even won the state football championship my senior year. Yet, I have no freaking idea what is happening at Skyline 13 years later. I know we’ve won a…

If you don’t have community, you really have nothing defensible when it comes to lead and client acquisition. If you have great SEO, Google can yank it away. If you get tons of referrals from person X, they can suddenly send them to someone else….

Search is a lost cause (IMHO), at least for the industry. Just like it took outsiders like Zillow & Trulia to overtake Realtor.com, it’ll likely take another outsider to make a serious run at Zillow & Trulia sometime down the line. So, what’s the next…