Marketing

Latest articles

Radical is logical #MBAre

Radical is logical #MBAre

Bill Taylor, the founding editor of Fast Company, gave a compelling keynote at the Texas Christian University’s Neely School of Business 75th anniversary dinner.  He talked about constant reinvention, long lasting change, and the art of disruption. But the topic that resonated with me the…

Read Article »
Brand culture in turbulent times #MBAre

Brand culture in turbulent times #MBAre

Is your business sailing along smoothly? Free from competition or challenges? If you’re in real estate (and truthfully – any business) then the answer is likely no. Not only no, but not anymore and probably not ever again. The real estate landscape has changed, and…

Read Article »
Adobe Photoshop CS6 Extended Makes Every Day Sunny In Florida

Adobe Photoshop CS6 Extended Makes Every Day Sunny In Florida

I grew up in Chicago and kids had to choose between the White Sox or the Cubs as their favorite team. Since there has only been one World Series winner between both teams since 1917, choices are not the best. Anyway, my team was the…

Read Article »
The real estate young guns

The real estate young guns

A few weeks ago I wrote a post titled Where are the real estate young guns? that highlighted a few very successful (and one might add “tenured”) bloggers, agents, and marketing mavericks in the real estate industry. Their stories are inspirational and serve as a benchmark for…

Read Article »
An MBA in real estate

An MBA in real estate

It was about a year ago today that I accepted admission into TCU’s MBA program in Fort Worth. It was a very tough decision for me at the time because I had also just decided to launch a real estate brokerage. I weighed the advantages/disadvantages…

Read Article »
How Cloud CMA Helped Me Win Over a Home Seller

How Cloud CMA Helped Me Win Over a Home Seller

Every year I look for one or two things to add to my arsenal of tools and I also look to get rid of the most under used or under performing ones.  I figure this will help my real estate  business stay fresh and continually…

Read Article »
Will Chat For Leads…

Will Chat For Leads…

We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site.  We immediately grin, day dream for a quick second of what it may hold in store for us, and head to…

Read Article »
One Route to Build a Differentiated Community Offering

One Route to Build a Differentiated Community Offering

Wouldn’t it be awesome if you had something that you could talk about with every single home owner (and renter) in your community? Something that wasn’t a real estate conversation per say, but entirely relevant to your line of work. Wouldn’t it be awesome if…

Read Article »
Want to Reach a Local Audience? Build WeekendSherpa.com for your Area

Want to Reach a Local Audience? Build WeekendSherpa.com for your Area

You want to reach residents in your local geographic area, right? Build WeekendSherpa, specifically tailored to your geographic area. What is WeekendSherpa? WeekendSherpa is a free weekly email newsletter giving you insiders’ recommendations on the best outdoor pursuits exclusive to California. It’s a drop dead…

Read Article »
Hyperlocal Communities and Community Building

Hyperlocal Communities and Community Building

How many of you are working on building hyper local communities for your neighborhood or city? I’ll take a guess and say “everyone” (at least to the agents and brokers reading). How many of you understand community building? I’m guessing the answer is “not many”….

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.