Drip campaigns are something many agents use today to help manage their leads — lets take a look at what makes a Drip Campaign tick. For me, Drip Campaigns have always been broken up into 3 main parts Campaign Templates Email Content. Campaigns: The Campaign…

The most important photo of a home is the front exterior. The reason is that time and time again the listing agent is required to choose a single photo that is either featured most prominently (as on web sites) or the only photo (as in…

I had the pleasure of interviewing Dylan Schleppe, Austin entrepreneur who launched DriveBuy, a real estate tool that allows home buyers to quickly and efficiently get detailed listing information by simply sending a text message from their cell phones. I’ve been using Dylan’s system for…

With marketing images you want to do everything you can to focus the viewers attention on your marketing message. Everything that distracts the viewers attention needs to be eliminated. The “message” in the photo above is the backyard and patio of this home. There are…

When you are choosing a camera to use for real estate photography there are two key considerations: Does the camera have or can you adapt it to have a wide-angle lens? Can the camera be used easily with an external flash? These two factors are…

I’m very pleased to announce that Larry Lohrman is joining the regular contributors on the sidebar at GeekEstate Blog. Larry is a professional photographer specializing in real estate photography and 360VR. In addition, he is the founder of the Photography For Real Estate, a blog…

There was a fantastic discussion at Gnomedex (the “Blogosphere’s Conference”) last weekend led by my colleague, Vanessa Fox, that touched on a very interesting & important subject — How Much of Your Digital Identity Do you Control? Specifically, she talked “about how the more you…

We’re all searching for that perfect real estate lead; the one that calls you out of the blue and says… “I want to buy a $1 million home next week and I want you to represent me”. That’s a no brainer. Who wouldn’t want to…

Update: My friend Dustin Luther, who works for Move, has chimed in both on the original thread and commented on this post — Realtor.com DOES support .wmv files. Sorry for the confusion. Relating to using video to market yourself or your listings, I came across…

Decades of images in television, magazines and online media have conditioned real estate buyers and sellers to expect and respond to strong visual images. Sellers want good photos of their home while buyers naturally pay more attention to homes marketed with strong visual images. The…