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RealScout Making All the Right Moves

RealScout Making All the Right Moves

I’m extremely impressed with what I’ve seen from RealScout. Some of you may have watched the interview with Bob Goldberg, conducted by RealScout’s CEO, Andrew Flachner (see his founder interview from 2014 here). If not, head over to Facebook and watch it here. The fact Andrew…

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Truepad – Showcasing the “Best Valued Homes”

Truepad – Showcasing the “Best Valued Homes”

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value…

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Which IDX Vendors Include Sold Data?

Which IDX Vendors Include Sold Data?

Jim Klinge in San Diego (klingerealty.com) asked me a question I’d like to pose to the Geek Estate community: I’m looking for an IDX solution that includes solds. We signed up with Boomtown to help facilitate our Zillow leads . It works as advertised – we…

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Placester and Free Websites for all Realtors

Placester and Free Websites for all Realtors

I wrote about Placester in 2014. At the time, they were charging Realtors $5 a month to compete with Zillow’s $10 a month websites. Now, if you’re a Realtor, you can get a FREE website from Placester. The news came out a week ago, so it’s…

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Approaches to Narrowing Search Results

Approaches to Narrowing Search Results

I wrote an article recently about helping buyers find the perfect home more efficiently. Though I still don’t think finding “the absolute perfect home” is something buyers are clamoring for in an online search experience, I do believe there to be immense value in helping buyers…

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An Example of a Template Used for a Semi-Custom Agent Website

An Example of a Template Used for a Semi-Custom Agent Website

I recently helped put together a new website for Heidi Ward, seen at HeidiWardRealEstate.com, using a paid WordPress theme. We used the Qvrenti theme on ThemeForest ($59). It’s a single landing page meant to demonstrate Heidi’s experience. You’ll notice there is no IDX (read here for more on…

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Finding Clients the Perfect Home, Efficiently

Finding Clients the Perfect Home, Efficiently

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing….

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What if IDX Becomes Irrelevant?

What if IDX Becomes Irrelevant?

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast,…

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Trestle – A Q&A with Kevin Greene

Trestle – A Q&A with Kevin Greene

I listened to Greg’s recent podcast with Kevin Greene at CoreLogic about Trestle. Even after writing about it, I had a few questions about Trestle. Instead of wonder, I decided to reach out to Kevin and see if he’d be willing to answer a few questions. He…

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Do Millennials Need Their Own Portal?

Do Millennials Need Their Own Portal?

Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

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