I just came across this “Sign up for GaryVIP” link today on Facebook.


It seems to be a test of Twitter’s Lead Generation Cards they announced earlier this year. The question for me, is what happens on Gary’s end when someone shares an email address with him? Does that email get auto imported into his MailChimp, AWeber, or whatever other email service he uses? Or does he just get a manual list of emails that he then has to integrate with him primary email tool? Obviously it’s less interesting if it is yet another manual process that needs to be handled by someone.

A lead generation/conversion strategy worth testing in 2014?