Trust is the topic I think about more than any other. It’s the entire basis of Horizon. If we don’t solve trust in the context of home sharing and hospitality exchange, we fail.

Seth Godin wrote on the topic recently, saying:

The thing is, almost no one decides the answer to the trustworthy question based on the fine print, your policies, your positions on critical issues of national importance.

We decide long, long before that.

People watch what you do. They watch with the sound off. They listen to others. They seek out clues of the tiniest sort.

How do you build trust with potential clients? In person. On your website. On Twitter. On Facebook. On Youtube.

If others don’t trust you, I assure you, you’re destined to struggle attracting clients as a real estate agent. Or, really, any profession.

More than 3 years later, I still don’t think anyone’s nailed the trusted agent opportunity.

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