Yesterday I wrote about going deep on content in 2014. Today, I found an amazing example of deep local content certainly worth highlighting.

Raziel Ungar in Burlingame, CA.

There are teams and brokerages scattered across the country who have done good work in the local content and video arena, but Raziel has undertaken the best content effort I’ve seen from an agent in the 8 years I’ve been involved in this industry.

Take a careful look at the community pages on his site. For example, Burlingame, Burlingame Gardens (neighborhood), Hillsborough, and Millbrae.

The detailed maps are a HUGE point of differentiation. I’ve never seen a visually appealing integration like what Raziel has done.

Burlingame map

Other things I noticed:

Not to mention his BurlingameBuzz effort, which contains unique documentary style short films all about Burlingame. He features a wide array of community organizations, locally owned small businesses & restaurants, residents, community leaders, and schools. Here’s one example:

After seeing content on his site, the bar is set high for the rest of the industry.

It’s all about quality, not quantity.

Well done, Raziel.