Are you still thinking about going the do-it-yourself route with your WordPress blog/website? The DIY route is a viable options for some, but for most agents, the ROI (return on investment) of doing so just doesn’t make sense if you ask me.
Do you want to be a blog webmaster or a blog editor?
For those that wish to be a blog webmaster, here are some of those secret tasks that go along with being your own webmaster you might want to be aware of:
- Finding an implementing a theme — and preferably one that is optimized for conversion
- Finding & dealing with a graphic designer to get whatever custom buttons and graphics completed (or doing this yourself if you are a photoshop/illustrator whiz)
- Upgrading plugins
- Upgrading the core WordPress software when security patches and new versions are released
- Ensuring that all your plugins work with both your theme and with the WordPress core after each WordPress upgrade
- Fixing your site should it get hacked (I know from experience this is a royal pain in the a** if/when it happens)
- A/B testing to increase your website conversion rate
- Getting your site back online should your web host have problems
- Making sure your content is consistently backed up
- Working with a freelance developer to make changes and fixes that are beyond your skillset
- Scouring the web for answers to your questions
Versus if you outsource your WordPress development and maintenance, you can spend your time where it’s best spent — as a blog editor doing two primary tasks:
- Writing consistent unique content to drive organic traffic
- Networking with other bloggers to build links
So, are you a webmaster or a publisher? Or both?