In this week’s founder interview, we’re bringing you Len Dugow from DASH.
Who are you and what do you do?
I am the founder and CEO of DASH. I’ve had a 30-plus-year career leading branding and marketing campaigns for some of the nation’s most prominent luxury residential real estate developers and brokerage firms. With the launch of DASH, I am now focused on giving agents access to the most comprehensive database of new development inventory to help them focus on what they do best – sell real estate.
What problem does your product/service solve?
DASH is an online platform created exclusively for licensed residential agents. It gives them access to verified and current development marketing materials, data and insights in a single user-friendly platform for a low monthly fee. It provides a universally desired solution to the universally acknowledged problem of property discovery and identifying accurate developer content, giving our subscribers a competitive advantage by dramatically reducing research and discovery time, allowing them to realize greater sales at a faster pace.
We are looking to become the “go-to source” for new development updates and information. DASH provides perfectly formatted marketing materials (photos, renderings, floorplans, brochures, graphics) that can be efficiently accessed and shared anywhere, anytime, under the agents’ personal branding.
Our platform breaks down the barriers and silos that currently disconnect developers from brokerage firms and agents. We’ve created a user-friendly platform that helps sales teams work more efficiently and effectively than ever before.
What are you most excited about right now?
I’m really excited to finally go to market. DASH has been in development for three years now, and it has been a true collaboration with our network of top real estate developers, brokerages and agents. It’s great to see it all come together.
What’s next for you?
We launched the platform’s pilot market in the South Florida tri-county area. Our plans now are to expand into the nation’s top 10 markets within the next 30 months.
What’s a cause you’re passionate about and why?
Thanks to Len for sharing his story. If you’d like to connect, find him on LinkedIn.