My Hunch on the NAR/Realtor.com Announcement
This is just a hunch, but I believe the fact that NAR has allowed Realtor.com to aggregate MLS data & syndicate all their listings is a direct response to the Zillow deal with Yahoo! Real Estate. Zillow will be syndicating all their listings to Yahoo! Real Estate, which means by putting a listing on Zillow an agent instantly gets it in front of 20+ million UUs (granted, obviously not all of those 20 million will see a particular listing).
Realtor.com realizes their sales team no longer has access to the largest consumer base since Zillow’s sales team is now selling Zillow & Yahoo! RE ad space — and Realtor.com likely views this deal with NAR as the way to gain the flexibility to put some partnerships in place to try to regain that top spot. As a result, I’ll venture a guess Realtor.com will not syndicate listings freely or even for a flat fee — I’m betting they will only do it if it also means their sales team can sell ad space on site X.
Disclosure: I worked for Zillow for 4 1/2 years – but have been given no insider knowledge on the NAR deal with R.com (or the Zillow/Yahoo! deal for that matter).
Akldsfj
Posted at 17:25h, 20 SeptemberI think zillow and yahoo are both dead ducks in the long run because they don’t have all the full mls listing data and slowly the masses are becoming aware of this. The old crappy data on zillow repels serious buyers in minutes. The zestimates are now being created by realtor.com and all the broker websites in the country like the terabitz websites are now working on estimates. So it is a matter of time before zillow joins cyberhomes.
Mark Brian
Posted at 18:39h, 20 SeptemberMy hunch is this is going to cost me even more money. Thanks for listening and caring about your members NAR.
Eric Stegemann
Posted at 16:23h, 21 SeptemberClose Drew Meyers. Good call on something with listing syndication, but looks like that’s other than the announcement because Move just bought ThreeWide.
http://www.prnewswire.com/news-releases/move-inc-announces-acquisition-of-threewide-corp-operator-of-listhub-103418889.html
drewmeyers
Posted at 16:29h, 21 SeptemberWow, that’s big news.
Markjacobs
Posted at 17:12h, 24 SeptemberRealtor.com is hungry for money, where does it stop
Real Estate in Atlanta
Posted at 03:19h, 27 SeptemberAll such nonsense!
Sorry about the negative non value add reply, but I’m fed up with all this self serving BS from the NAR and MLS companies.
Desert Mountain Scottsdale
Posted at 21:40h, 27 SeptemberI think Realtor.com is starting to shake in their boots. They can’t rest on their history anymore. They have to fight if they want to stay in the top position these days.
KTorline
Posted at 12:33h, 16 OctoberIt will be interesting to see how it continues to evolve………
dieta anului 2011
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OnlineTutor
Posted at 07:43h, 31 OctoberI’m new in Your NAR member .tell me about NAR