myAVM for Millennials
Onboard Informatics has been working on a new AVM brand that was announced today — myAVM.
My question is the same one I have about RealEstate.com — do millennials really need their own AVM? I get that brokerages and agent want to integrate a white label AVM on their own websites — but if that’s the case, why bother with a “consumer brand” like myavm? Or, perhaps I’m not understanding something about the product and strategy behind it.
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Maine Home Connection
Posted at 12:39h, 02 AugustSo does this mean that if you are a non-millennial, you want reports that don’t “look good”?
Drew Meyers
Posted at 13:17h, 02 AugustI’m confused on branding. It seems to me — an avm is an avm. Honestly not sure why a millennial would think any differently about an automated home valuation than a baby boomer or anyone else.
Sam DeBord
Posted at 15:15h, 03 AugustI must be too old to understand. 😉 I think it’s a case of opportunistic branding.
onboard_informatics
Posted at 09:55h, 03 AugustDrew! Love the conversation. It’s crazy, but over 42 million millennials own a home today. myAVM is a white label AVM that helps businesses capture valuable seller leads from this emerging market. When describing something like myAVM or RealEstate.com as designed for millennials, it’s a shortcut to saying they have a more interactive, sleek, engaging, elegant design – because that’s what this group expects. Pretty soon, AVMs that look like book reports aren’t going to cut it. Love the piece and appreciate the opportunity to share.
Drew Meyers
Posted at 10:07h, 03 AugustSo you’re not building any sort of consumer brand on myAVM?