Last week, Greg dove into the topic of Zillow and referrals with his piece called Buying Leads on Layover. Just a week after Move announced the acquisition of Opcity, Zillow announced a new additional Premier Broker pricing product based on a “performance advertising expense” or, more plainly,…

The New York Times, Washington Post, and the Wall Street Journal will find a way to survive, but it’s no secret local news has had a rough ride over the past two decades. Newspapers aren’t what they used to be. Some even say they are…

From a guest post I published on Inman: The hardest part of running any business is finding customers. Real estate is no different. One way or another, as a broker, you’re going to spend money to attract clients and leads. You pay in either time…

I recently listened to Seth Godin’s podcast “Startup School” on iTunes and reflected on my last few years running a real estate business. Not too long ago, I made a commitment to open a brokerage in which I ended up testing many different strategies and…