There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing….

Brian Boero from 1000Watt has alluded to a theme in previous writing (I can’t remember the exact post though to link to): The post-internet-enabled real estate experience is worse than before. He mentioned that again on an Inman Connect panel I saw last week in San…

You may have read the recent post on Inman (subscription wall) about bot vs broker when sourcing homes for a buyer to tour. It says, in an unscientific test, the bot can more accurately recommend the properties buyers will like viewing in person. I wrote a…

One of the most important aspects of a realtor’s website will always be the call to action. Typically paired up with the “Home Search” function on the same site, the call to action is designed to come at a pivotal moment in the sales funnel…

As a real estate agent, you need to use the perfect mix of traditional and digital marketing tactics to generate traffic and attract new clients. With so many sellers’ agents advertising their services and their home listings on the World Wide Web, it can be…

Drew wrote a great piece earlier on the state of real estate search.  I was at Inman Connect in New York last week as well, and it appears that not only did we share a few drinks, we also shared some of the same speaker…

There was a lot of talk last week about search last week in New York at Inman Connect. From my discussions (both at the conference and recent offline conversations I’ve had over phone/email), the overwhelming majority of agents and brokers do not plan to try…