NAR has a few new commercials focused on home ownership (see here to watch the videos and here for Inman coverage) . After watching the commercials, I still wonder… What exactly does being a Realtor mean? Why do I need a Realtor to own a…

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: https://www.youtube.com/watch?v=SfzOKR6iOfE Ad #2: https://www.youtube.com/watch?v=f-aEsOhIdlM I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems…

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they…

Though I still have many friends who work at Zillow, I’m not (financially) biased when I say I’m still constantly impressed with Zillow’s marketing… I’m a fan. (I should note that I just watched it on Youtube and a Realtor.com paid ad came on immediately…

I’m a big fan of Zillow’s new commercials about what home means, the latest one Spencer tweeted hits a chord given the story is of “travel” (a topic I happen to care deeply about). When you travel for 9 months a year. Seriously, who does that??!!  

Once again, Zillow nails it with their latest ad…

What do you think? Does it will resonate with you? More importantly, will it resonate with home buyers?

Zillow is kicking off a new TV campaign… What do you think?