To Build or Not To Build Small Community Sites
At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site. I thought the idea was interesting and worth consideration but I am not totally sold on it. There are two schools of thought on this issue.
One says that it is smart to build smaller niche community sites that will help to further brand you in neighborhoods you are interested in. They can also be used to push traffic to your main site or to convert leads right on the smaller community sites.
The opposite camp would argue that it is not smart to spend valuable resources (time, money, and link juice) on any secondary sites. Also, if not done carefully, this strategy can appear spammy and can even create brand confusion for consumers.
Both arguments make sense to me. I am curious as to what all you tech savvy real state people out there reading this post think is best so please share in the comments section. I thought this could make for an interesting discussion.
Drew Meyers
Posted at 21:28h, 17 JanuaryFor the vast majority of re agents? Not worth developing microsites. Why? because the time it takes to build and nurture them into something valuable and build traffic is beyond the scope of what they can succeed at. But for someone who successfully built an amazing primary site, is driving traffic, and converting leads? Yes..a next step can be secondary community sites.
Lance Sonka
Posted at 10:04h, 18 JanuaryI agree with Drew, one must first “perfect their system” before duplicating it.
Daniel Beer
Posted at 21:41h, 18 JanuaryI don’t necessarily disagree with you but for the sake of argument, if
the site was laser focused on one specific area, couldn’t you get it to
rank relatively easily and still apply most resources toward your main
site?
Lance Sonka
Posted at 10:52h, 19 January“build smaller niche community sites that
will help to further brand you… can also be used to… convert
leads…”
Laser surgery
Posted at 14:49h, 05 MarchThe first strategy is most suitable for promotion of a high-frequency keywords, and the second for a variety of low-frequency keywords.