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Category Archives: Marketing

Meet the Real Estate Tech Founder: Darryl Glade from Stilio

by Drew Meyers on 10:00 am February 8, 2018

In our latest real estate tech entrepreneur interview, we’re speaking with co-founder and CEO of Stilio, Darryl Glade. He’s another founder I met in New York a couple weeks ago. Without further ado… What do you do? I am part of the incredible Stilio team that connects real estate agents with local real estate photographers. The Stilio platform network simply matches demand with supply. In our case, the demand is the need for professional listing photography and the supply is local professional real estate photographers. … Read More »

immoviewer Creates Floor Plans From 360° Photos

by Drew Meyers on 10:00 am February 6, 2018

There was some big news last week from one of Geek Estate‘s founding members — Jeff Turner, CEO of immoviewer US. No Measuring. We Do All The Work. We’ve been testing floor plan creation from the 360° images in your immoviewer 3D tours for several months now and we’re happy to announce their official launch. Beginning today, you can now order floor plans right from your desktop dashboard. And the only measuring you’ll need to do is from the floor to the center of your camera lens. Simple. Easy. … Read More »

Rent a Moving Truck with On the Move

by Drew Meyers on 10:00 am January 30, 2018

It’s not “tech” per say, but one of the more creative marketing approaches I came across at Inman Connect last week was On the Move. They lease trucks covered with custom graphics, also known as driving billboards. What’s so creative about this? If it’s just for your business, then it’s not. But what if it’s a truck “for your clients exclusive use”? (at the brokerage level). Your clients will use it on their big moving day — and YOUR CLIENTS will drive it all around town, showcasing your brand … Read More »

Local “TrafficLab”, Powered by You (the Agent/Broker)

by Drew Meyers on 10:00 am January 9, 2018

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real estate agent (if I had one) be the one ensuring I know everything I need to know about what’s happening in my city?

Buyer and Seller Pain Points in 2018

by Drew Meyers on 9:30 am January 4, 2018

How do you reach and acquire clients in 2018? Start with answering what actual “pain points” (aka problems) buyers and sellers have? Buyer: Getting placed on (irrelevant and non personalized) drip email campaigns — meaning they don’t ever contact agents early on to ask them questions Buyer: Too many listings to sort through (depending on geography, and the price bands they are searching for) Buyer: Lack of housing inventory (the opposite of the point above) Buyer: Not earning enough income to afford what they want Buyer: … Read More »

Zillow’s House Tour Highlights, and Winning the Consumer

by Drew Meyers on 10:00 am December 22, 2017

I’ve long thought brokerages (or franchises) should place a manually created CMA on every listing in their “farm”. Publicly. Read this post from 2015 about a public marketplace for CMAs. You may have seen Zillow is testing “Home Tour Highlights” (Inman story). This is the first step to doing exactly that. Once ZG get agents leaving comments on listings they’ve visited in person — it wouldn’t be a stretch to imagine ZG asking agents to leave public CMAs on those same properties. Smart, Zillow. Smart… Here’s the industry … Read More »

A Virtual Reality Theatre in Minneapolis

by Drew Meyers on 12:00 pm December 17, 2017

Real estate offices used to be a necessity. Why? Buyers needed somewhere to look at MLS photo books with active listings. MLS books, of course, have been replaced by the internet, Zillow, and thousands of IDX sites in every market. No one needs to go to a real estate office to look at listings anymore. Where does that leave real estate offices? How do you make them relevant again? Create an EXPERIENCE. That’s what Engel & Völkers in Minneapolis did by building a virtual reality theatre. I had … Read More »

iBuyers, iSellers & A Product/Business Idea

by Drew Meyers on 8:30 am December 14, 2017

It’s no secret there is a consumer shift to faster transactions — on both the buy side and the sell side. Zillow Instant Offers (prior coverage here) and Redfin Now (prior coverage here) are both sell side initiatives I’m bullish on. FlyHomes is offering guaranteed closings on the buy side (see here). What’s the next iteration on the seller side? Here’s a product — or business — idea, which I alluded to in my “why haven’t you started a real estate startup” post a couple weeks ago. … Read More »

Zephyr Q&A with Melody Foster

by Drew Meyers on 2:04 pm December 8, 2017

Recently, I had the chance to ask Zephyr‘s VP of Marketing, Melody Foster, a few questions about the companies technology and marketing efforts heading into 2018. 1. Congrats on the partnership with Buyside. Can you tell us a little bit about how that came to be? We were introduced to Buyside by our website vendor, Tribus. They know we’re always keeping an eye on the horizon for innovative partnerships. We liked their approach to really making the most of the online AVMs. Realtors often have … Read More »

Digital Marketing for Realtors: The Ultimate Guide

by Jason Reed on 1:25 pm December 1, 2017

digital marketing for realtors

Don’t get me wrong: word-of-mouth referrals and print marketing campaigns are great. This old-fashioned methodology is what drove the lion’s share of my business for well over a decade. However, I’m always looking to grow as both a realtor and a businessman, and that’s why I decided to get started within the digital marketing space. Since choosing to approach digital marketing with an all-in strategy, I’ve seen incredible growth in the number of leads I generate month after month. Here’s how I did it and … Read More »

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