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ERA Express Sell…

by Drew Meyers on 9:45 am July 19, 2017

Looks like brokerages/franchises are going down the instant offers path in order to help their agents win more listings (as I guessed). ERA is joining the mix (Inman coverage here) that includes Zillow, Redfin, Opendoor, Easyknock, and OfferPad (and others). PS: I found the following video from September of 2016, so this concept has been in the works for a long time.

The Addition of Nextdoor to the Zillow Group Network?

by Drew Meyers on 11:30 am July 18, 2017

You may have seen the news that Nextdoor is releasing a new feature allowing agents to advertise themselves and their properties on the Nextdoor website (Inman coverage). I think they’ll learn what we learned at Zillow early on: self serve for agents doesn’t really work. (maybe, 10 years later, that’s changed) What if Zillow Premiere Agent also included automatically featuring one’s listings on Nextdoor? One could argue Nextdoor would generate more revenue from agents IF they partnered with a company with an existing national sales team — … Read More »

Truepad – Showcasing the “Best Valued Homes”

by Drew Meyers on 3:16 pm July 17, 2017

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »

Amazon and Real Estate

by Drew Meyers on 6:10 pm July 12, 2017

Amazon supposedly has their sights on real estate (via HousingWire). From a brand perspective, how far away is Amazon from being thought of as the “place to go to find a local contractor”? Really far. How far away are they from being thought of as the “place to find a service professional” (used once every 7 years)? Really really really damn far. How about we call this what it is? A small test. A shiny object the press wants to talk about with the recent … Read More »

The American Dream, and NAR

by Drew Meyers on 9:30 am July 11, 2017

NAR has a few new commercials focused on home ownership (see here to watch the videos and here for Inman coverage) . After watching the commercials, I still wonder… What exactly does being a Realtor mean? Why do I need a Realtor to own a home? PS: Last I checked, the whole point of advertisements was ensure as many people as possible are exposed to the brand — yet, when I tried to embed the videos here (to a new audience, for free), I got the … Read More »

Own (A Piece of) The Evergrey

by Drew Meyers on 9:30 am June 30, 2017

The Evergrey & their technology arm Whereby.us are building a “better way to local“. I’m a fan (see prior writing here). They believe, and invest, in community. Proof: an event overview from November: Are you committed to community and local? Particularly if you’re in Seattle where Evergrey is focused, I’d encourage you to invest in their fundraising round. Want to invest (you have to be accredited, and have a minimum of $500)? Further details are here.

5 Steps to Creating a Strong Digital Impression

by Eric Boyenga on 9:30 am June 29, 2017

Below are five key points for making sure your online first impression lasts longer than your most recent Snapchat. Reviews: These days, almost everyone does their research online. Anything from movies, restaurants, Uber drivers to real estate agents, is rated and reviewed by everyone. Word of mouth isn’t what it used to be, and more people are turning towards online reviews for a first, second, and ultimately the last opinion  so ensuring your online presence is positive as a Realtor is crucial. They don’t all have … Read More »

What Would An Amazon Strategy for Brokerages/Franchises Entail?

by Drew Meyers on 10:49 pm June 25, 2017

You probably heard the news about the acquisition of Whole Foods by Amazon ($13.7 billion). It’s a big deal — Amazon just secured their biggest and best customer for their grocery services. Honestly, Amazon’s strategy and execution are beyond comprehension. For the curious, there’s some great analysis of the acquisition by Ben Gilbert and David Rosenthal on the latest edition of the Acquired podcast. Enough about Whole Foods. What I really wanted to speculate on is…. what would an Amazon strategy look like, were they in the shoes … Read More »

Why Seattle?

by Drew Meyers on 3:40 pm June 21, 2017

Have a look at the latest Evergrey video, showcasing a few of the many transplants to recently move to Seattle… We asked Seattle transplants: Why Seattle? What do Seattle newcomers really think about the city? We asked a group of transplants and heard some fascinating — and challenging — stories. Friends with someone new in town? Tag them in the thread! Did you move to Seattle within the last two years? Tell us: What’s something that’s surprised you about the city so far? Check out … Read More »

The Flow of Power — Online vs Offline

by Drew Meyers on 4:32 pm June 19, 2017

The physical world and online world differ in a massive way when it comes to the flow of power. From the Exponent podcast about podcasting and centralization: In the offline world, power flows from controlling supply. In the online world, power flows from controlling demand. It doesn’t sound like much, but it’s a massive difference worth understanding. Until the real estate industry understands how power flows in the online world and counters with differentiated buyer solutions not currently available/possible, you’ll be dependent on Zillow’s of the world. … Read More »

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