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Category Archives: Marketing

HomeSnap Invites

by Drew Meyers on 1:08 pm November 16, 2017

A few weeks ago, I received the the following invite from HomeSnap: I assume I received the email because I’ve traded emails with Tom in the past (he’s a former client at Virtual Results), and all his contacts were sent the same invite. It doesn’t matter who initiated the email. From the consumer perspective, this is spam sent to me by HomeSnap. Sure, I know Tom. But Tom’s in Michigan, I’m in Seattle. I’m not moving to Michigan. Why would I want him as my agent? … Read More »

Content Idea for Real Estate Website/Blog: Local Podcast Roundup

by Drew Meyers on 10:33 am November 15, 2017

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll teach you something new about Seattle”.   Doing the research to put together a local podcast episode resource such as this is something I believe every agent and broker would be wise to invest in. PS: Why brokerages and teams aren’t investing in … Read More »

A Real Estate Agent Review of Sierra Interactive

by Drew Meyers on 9:00 am November 14, 2017

I get asked quite frequently what website platform real estate agents & brokers should use. What better way to research than hearing directly from real estate agents using the various vendors? I had a chance to ask Drew Laughlin in Columbus Ohio his thoughts on his experience with Sierra Interactive as his online marketing partner (website + SEM). Sierra was covered by Mike McGee last year, and thought another perspective couldn’t hurt. How long have you been with Sierra Interactive, and why did you choose them over their competitors? I’ve … Read More »

Selling Off-Plan Residences?

by Drew Meyers on 10:30 am November 11, 2017

One of the most interesting technologies I came across in NYC at mipim was Cubedots, which helps sell off-plan residences. Get a flavor by watching this video…

Opendoor Looking to Reach iBuyers on ESPN

by Drew Meyers on 2:58 pm October 31, 2017

I came across the following advertisement on ESPN while checking to see when Game 7 (if necessary) of the World Series was… As you know, there’s no more free lunch…how are those without hundreds of millions in funding getting distribution leading into 2018? News flash: If you’ve NOT been watching the Houston-LA World Series, you are missing one of the best October classics in history. Game time 5:20 tonight, on FOX.

A First Hand Perspective on BoomTown

by Drew Meyers on 12:29 pm

What website platform should you use in 2017? One option is BoomTown. I had a chance to ask Tom Lipinski in Macomb County (a former client while I worked at Virtual Results) his thoughts on his time with BoomTown as his online marketing partner (website + SEM). He runs a Keller Williams team. How long have you been with BoomTown, and why did you choose them over their competitors? Almost 4 years. I did not compare them to any other product. I heard about Boom Town … Read More »

FlyHomes Offers Sellers Guaranteed Closing

by Drew Meyers on 11:23 pm October 29, 2017

How often do deals fall through due to financing? 5%? 10%? 20%? FlyHomes is guaranteeing the financing for their buyers to give them an edge in a bidding war (via GeekWire). If a seller agrees to an offer and the deal falls through for any reason, Flyhomes will purchase the home no matter what. That certainly makes it more likely sellers would choose a FlyHomes offer, even if it’s not the highest. That’s a win for buyers in a competitive market like Seattle — and hence a … Read More »

Nextdoor and ListHub / Realtor.com

by Drew Meyers on 11:00 am October 26, 2017

While looking at Nextdoor this evening, I noticed a couple things as it relates to real estate listings… They are syndicating listings from ListHub They struck a deal with Realtor.com for the “see more nearby listings” upsell (seen in the screen shot below) Especially since the Move/Realtor.com is showing up in Seattle where Zillow is headquartered, I have a hunch Zillow’s biz dev team will notice. Think Nextdoor is using this as leverage to get a better deal with Zillow? (I’m still guessing a Zillow-Nextdoor match happens at … Read More »

Email Updates Moved to MailChimp — For Good This Time

by Drew Meyers on 2:49 pm October 18, 2017

We’re trying the switch from Feedburner to Mailchimp again for email updates (see our 2016 try). If you’d like to subscribe / unsubscribe — or change from daily to weekly updates — you may use the following link: http://geekestateblog.us4.list-manage.com/subscribe?u=574cb0e876d9ad5ad9a640c5d&id=c36ebe5ab4 As of today, I’ve shut off Feedburner’s email updates. Questions? Concerns? Shoot me an email at drew at geekestatelabs dot com

TorontoRentals.com Adds VR

by Drew Meyers on 11:51 am September 25, 2017

In March, I said I think we’re early in VR adoption. I still believe that. Torontorentals has added 3d virtual tours to their website. I certainly do think searching rentals are a better initial use for VR than buying a home. Another plus to that use case is consumers are younger — meaning, less likely to be weirded out by VR headsets.   Some marketing advice: I wouldn’t focus the ad on a visual of a person sitting on the floor feeling invisible walls, counters, … Read More »

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