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Category Archives: Photography

Meet the Real Estate Tech Founder: Darryl Glade from Stilio

by Drew Meyers on 10:00 am February 8, 2018

In our latest real estate tech entrepreneur interview, we’re speaking with co-founder and CEO of Stilio, Darryl Glade. He’s another founder I met in New York a couple weeks ago. Without further ado… What do you do? I am part of the incredible Stilio team that connects real estate agents with local real estate photographers. The Stilio platform network simply matches demand with supply. In our case, the demand is the need for professional listing photography and the supply is local professional real estate photographers. … Read More »

immoviewer Creates Floor Plans From 360° Photos

by Drew Meyers on 10:00 am February 6, 2018

There was some big news last week from one of Geek Estate‘s founding members — Jeff Turner, CEO of immoviewer US. No Measuring. We Do All The Work. We’ve been testing floor plan creation from the 360° images in your immoviewer 3D tours for several months now and we’re happy to announce their official launch. Beginning today, you can now order floor plans right from your desktop dashboard. And the only measuring you’ll need to do is from the floor to the center of your camera lens. Simple. Easy. … Read More » Adds VR

by Drew Meyers on 11:51 am September 25, 2017

In March, I said I think we’re early in VR adoption. I still believe that. Torontorentals has added 3d virtual tours to their website. I certainly do think searching rentals are a better initial use for VR than buying a home. Another plus to that use case is consumers are younger — meaning, less likely to be weirded out by VR headsets.   Some marketing advice: I wouldn’t focus the ad on a visual of a person sitting on the floor feeling invisible walls, counters, … Read More »

Drones & Real Estate: Taking Marketing to the Skies?

by Kris Lindahl on 10:00 am March 29, 2017

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and to call the listed number to schedule showings. Some of the more powerful tools for capturing a buyer’s interest are photographs and videos. Incredible photography and videos provide a visual reference for buyers. Reading through a listing of features can’t always help … Read More »

Tips For Displaying Property Photos On Your Real Estate Website

by Bryn Kaufman on 1:45 pm November 21, 2016

  Good Listing Photos Are Critical According to Realtor magazine, it is the number one thing buyers are looking for when browsing your website. When I reviewed some Hotjar recordings from my website, the thing that stood out right away was my photos were not at the top of the page, forcing users to scroll through some things that did not interest them as much to view the photos. I quickly moved the photos to the top of the page to eliminate that issue. We … Read More »

10 Reasons more Photos are Valuable for Agents

by John Bodrozic on 6:08 am March 10, 2015

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] Consumers love photos of just about everything on the internet. Just look at the amount of photos on people’s Facebook posts, their dreams and inspirations on Pinterest, the number of photos you look at when researching vacation hotels, and even the number of photos of used cars on automobile listing sites. For realtors, how many photos is enough to show on your listings? Some take the less is more strategy … Read More »

NAR President Sends FAA Position Statement on Use of Drones

by Michael Price on 10:32 am September 24, 2014

Yesterday NAR president, Steve Brown, sent the FAA a statement letter on NAR’s position in the use of drones in real estate marketing (along with an education on using the REALTOR® trademark). NAR sees the use of the technology as a “game changer” in the marketing of real property. What are your thoughts? Game changer or just another nifty listing enhancement? Here’s the letter Mr. Brown sent yesterday: September 23, 2014 Michael P. Huerta Director Dale A. Stinton Chief Executive Officer Federal Aviation Administration 800 … Read More »

Matterport – 3D is Here

by Drew Meyers on 8:25 am July 22, 2014

I first heard about Matterport quite some time ago, likely from a random blog post or tweet. Then Seth (Curb Call) recently told me about it after witnessing the technology first hand at Realogy FWD. But I still hadn’t taken a close look to truly understand how their technology worked. On Wednesday, I got a brief demo at Inman Connect. And, let me tell you, it’s damn impressive. A advanced camera is placed in the room, click a button and it scans 360 degress, move the camera … Read More »

False Advertising, and Sunny Photos

by Drew Meyers on 6:02 am June 13, 2014

Geek Estate got one visitor the other day from searching for the following term: how to make photos look sunny in photoshop You know what? Maybe you should just show a property in it’s real state? If it’s cloudy everyday, maybe you should show the user a photo with clouds. Yea, I get it saves some time (& money) to falsely portray a photo as sunny rather than actually find a sunny day to take the photo in the first place. But so what? Wouldn’t … Read More »

The Growing Power and Popularity Of Real Estate Videos

by Seth Williams on 8:57 am March 25, 2014

Most of us can recognize the power of a good video when it comes to marketing real estate. Videos are seriously influential communication tool that can help us convey the value in a property – and when we’re talking about the difference between selling a property now vs. later, or selling for $20K more vs. $20K less – why isn’t everyone using videos to promote their property listings? I can’t speak for the masses, but I’m willing to bet that a lot of real estate … Read More »

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