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Category Archives: Photography

TorontoRentals.com Adds VR

by Drew Meyers on 11:51 am September 25, 2017

In March, I said I think we’re early in VR adoption. I still believe that. Torontorentals has added 3d virtual tours to their website. I certainly do think searching rentals are a better initial use for VR than buying a home. Another plus to that use case is consumers are younger — meaning, less likely to be weirded out by VR headsets.   Some marketing advice: I wouldn’t focus the ad on a visual of a person sitting on the floor feeling invisible walls, counters, … Read More »

Drones & Real Estate: Taking Marketing to the Skies?

by Kris Lindahl on 10:00 am March 29, 2017

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and to call the listed number to schedule showings. Some of the more powerful tools for capturing a buyer’s interest are photographs and videos. Incredible photography and videos provide a visual reference for buyers. Reading through a listing of features can’t always help … Read More »

Tips For Displaying Property Photos On Your Real Estate Website

by Bryn Kaufman on 1:45 pm November 21, 2016

  Good Listing Photos Are Critical According to Realtor magazine, it is the number one thing buyers are looking for when browsing your website. When I reviewed some Hotjar recordings from my website, the thing that stood out right away was my photos were not at the top of the page, forcing users to scroll through some things that did not interest them as much to view the photos. I quickly moved the photos to the top of the page to eliminate that issue. We … Read More »

10 Reasons more Photos are Valuable for Agents

by John Bodrozic on 6:08 am March 10, 2015

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] Consumers love photos of just about everything on the internet. Just look at the amount of photos on people’s Facebook posts, their dreams and inspirations on Pinterest, the number of photos you look at when researching vacation hotels, and even the number of photos of used cars on automobile listing sites. For realtors, how many photos is enough to show on your listings? Some take the less is more strategy … Read More »

NAR President Sends FAA Position Statement on Use of Drones

by Michael Price on 10:32 am September 24, 2014

Yesterday NAR president, Steve Brown, sent the FAA a statement letter on NAR’s position in the use of drones in real estate marketing (along with an education on using the REALTOR® trademark). NAR sees the use of the technology as a “game changer” in the marketing of real property. What are your thoughts? Game changer or just another nifty listing enhancement? Here’s the letter Mr. Brown sent yesterday: September 23, 2014 Michael P. Huerta Director Dale A. Stinton Chief Executive Officer Federal Aviation Administration 800 … Read More »

Matterport – 3D is Here

by Drew Meyers on 8:25 am July 22, 2014

I first heard about Matterport quite some time ago, likely from a random blog post or tweet. Then Seth (Curb Call) recently told me about it after witnessing the technology first hand at Realogy FWD. But I still hadn’t taken a close look to truly understand how their technology worked. On Wednesday, I got a brief demo at Inman Connect. And, let me tell you, it’s damn impressive. A advanced camera is placed in the room, click a button and it scans 360 degress, move the camera … Read More »

False Advertising, and Sunny Photos

by Drew Meyers on 6:02 am June 13, 2014

Geek Estate got one visitor the other day from searching for the following term: how to make photos look sunny in photoshop You know what? Maybe you should just show a property in it’s real state? If it’s cloudy everyday, maybe you should show the user a photo with clouds. Yea, I get it saves some time (& money) to falsely portray a photo as sunny rather than actually find a sunny day to take the photo in the first place. But so what? Wouldn’t … Read More »

The Growing Power and Popularity Of Real Estate Videos

by Seth Williams on 8:57 am March 25, 2014

Most of us can recognize the power of a good video when it comes to marketing real estate. Videos are seriously influential communication tool that can help us convey the value in a property – and when we’re talking about the difference between selling a property now vs. later, or selling for $20K more vs. $20K less – why isn’t everyone using videos to promote their property listings? I can’t speak for the masses, but I’m willing to bet that a lot of real estate … Read More »

IDX Copyrighted Photo Trouble?

by Mark Hankel on 8:32 pm February 6, 2014

Can you be sued because of another Broker’s mis-use of copyrighted images? If a Broker lists a home and uploads copyrighted images as part of their listing feed, which is then in turn placed in  RETS/IDX, which you promptly display on your site — the answer is YES. It has happened, it is still happening, and it happened to me. Someone does an image search and everyone that shows up displaying that copyrighted image gets the “email“. In this case, the Broker was listing a … Read More »

Trover – Show Off the Hidden Gems in Your Community

by Drew Meyers on 5:40 am December 16, 2013

Everyone knows agents and brokers have incredible knowledge about the communities they live and work in. Travelers, of course, could benefit from that deep knowledge (as I’ve written about). As could locals, who may not know the area as well as you or are looking to explore a new part of town. The travel – relocation angle is very real, so much so that we considered pivoting Oh Hey World to focus on it. OHW never had the right product for connecting travelers with knowledge from agents … Read More »

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