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Category Archives: Search

How to Differentiate a New Portal?

by Drew Meyers on 8:30 am August 17, 2016

Can you still build a real estate search portal? Yes, absolutely. Anything is possible. That said, if you plan to build a portal and compete – you need to win the consumer (buyers), somehow. Without buyers, no one in the industry makes any money. So, how do you attract them? They are already using agent and broker websites, and/or a combination of one or more portals. There’s not some huge untapped market of buyers not already using Zillow, Trulia, Redfin, etc. To compete at the portal … Read More »

Is the Post-Internet Real Estate Search Experience Better or Worse?

by Drew Meyers on 10:58 am August 11, 2016

Brian Boero from 1000Watt has alluded to a theme in previous writing (I can’t remember the exact post though to link to): The post-internet-enabled real estate experience is worse than before. He mentioned that again on an Inman Connect panel I saw last week in San Francisco. Greg picked up on it as well. There are two big components to the “real estate experience”: the search process, and the transaction (which I’m not discussing in this post). Prior to the internet, your search experience was either walk/drive around … Read More »

Homely Launches iOS App to Find Property for Sale & Rent in Australia

by Drew Meyers on 4:36 pm July 18, 2016

Homely, an Australian real estate portal, just released their new iOS app. Its clean, simple, and includes big, gorgeous photos. All good things for a real estate search app. I’d encourage everyone — particularly those working on property search websites or apps of your own – to give it a spin. ** Would be curious to hear from those running portals outside the US who have released iOS/Android versions — how has traction been between native and web versions? [Disclosure: I consult for StreetAdvisor /]

Is there Any Room for Innovation in Real Estate Search?

by Drew Meyers on 4:22 pm June 28, 2016

Read Rob Hahn’s latest post – Dear Real Estate Tech Entrepreneurs: Hey, The Buy-Side Is Done, Guys. Then answer the question: Is there any room for innovation in real estate search? PS: I still think less is more.

Is Agent Search the Next Frontier?

by Drew Meyers on 7:39 am May 19, 2016

Says Greg Fischer… agent search is the next frontier I’ve never really seen anything that leads me to believe a big percentage of people search for agents. People search for houses. Conversion from traffic to leads generally happens on the listing detail page — when buyers either want to see a home in person, or have a burning question they want answered now. From Jeff Turner: for the most important purchase most people make, they turn to those they trust the most, not a search engine. … Read More »

The Future of Search….and Bots

by Drew Meyers on 3:30 pm May 10, 2016

You may have read the recent post on Inman (subscription wall) about bot vs broker when sourcing homes for a buyer to tour. It says, in an unscientific test, the bot can more accurately recommend the properties buyers will like viewing in person. I wrote a post several years ago about the future of real estate search, and how I believe it’s less is more, and you. Maybe I’m wrong — but I still believe there is an opportunity for agents to play a meaningful part … Read More »

TLC Engine, and More on Lifestyle Search

by Drew Meyers on 2:00 pm February 8, 2016

I spoke with Krishna from TLC Engine (True Lifestyle Cost) this morning, and he showed me Emerald Real Estate in Minnesota as a demo site for their lifestyle search technology. I like the idea of searching based on the actual monthly lifestyle cost of a specific home. However, there is a downside to monthly cost as the search input. If your search is based on monthly cost, it could actually end up costing you significantly more over the long term, depending on the contract and mortgage terms. Though … Read More »

Homely’s Launch of Premier Agent in Australia

by Drew Meyers on 5:28 pm December 10, 2015

I know Geek Estate has are a fair number of international readers, but it’s not often we analyze/discuss international real estate. Today, I wanted to touch on the #3 real estate portal in Australia,, and their most recent product release, Premier Agent. Homey’s primary differentiator is a faster, easier real estate search with no annoying banner ads. While listing properties on portals has been free in the US market for years, in Australia, it’s still largely a pay to post model. Following their launch in 2013 ( was re-branded and real estate listings added), Homely has spent the last … Read More »

Agent Invitation – Another Agent Portal Attempt

by Drew Meyers on 10:50 am November 3, 2015

Sounds like another agent/broker portal is in the works: Agent Invitation. I hope they study other attempts at agent portals, and have a clear strategy. On their blog, I see the following numerous times: We’re for Brokers, Agents and Consumers. I’ve read a few of their blog posts, and still don’t understand how they plan to succeed (or what success is to them) other than they will provide “helpful information” to consumers. I’m sorry, I just don’t buy it. What’s the core consumer win buyers and sellers … Read More »

Realogy Invests in Estately

by Drew Meyers on 4:41 pm October 14, 2015

Some of you may have seen the news that Realogy has made a strategic investment into Estately (I saw the news on GeekWire). Galen is another real estate tech entrepreneur based here in the Seattle area, which of course is home to Zillow, Redfin, & MarketLeader. I’d say the investment is an extremely smart strategic move by Realogy to get a major stake in one of the best search experiences anywhere. Side note: I’ve long thought Broker Public Portal should just buy Estately and fill it with data across … Read More »

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